West Coast Chain Director
Location: West Coast (OR, WA preferred)
Reports To: Founder & CEO
Company Stage: Emerging energy drink brand (<$10M in annual revenue)
About the Company
We’re an ambitious, fast-growing energy drink startup redefining the category with a focus on clean energy, authentic brand storytelling, and strong retail execution. Backed by passionate founders and a loyal consumer base, we’re poised for breakout growth across key retail channels.
The Opportunity
We’re looking for a driven, entrepreneurial West Coast Chain Director to lead our regional retail growth strategy. This role is perfect for a sales leader who thrives in a scrappy, high-growth environment and wants to make a visible impact on a fast-rising brand.
You’ll own sales strategy and execution across key accounts in the Pacific Northwest and West Coast, driving distribution, promotional excellence, and revenue growth in your region.
Key Responsibilities
- Lead Regional Sales: Manage and grow business across major grocery, convenience, and natural channel retailers on the West Coast.
- Build Relationships: Develop and maintain partnerships with key buyers, category managers, and distributors.
- Drive Execution: Oversee new item authorizations, promotional planning, and in-store activation to ensure brand visibility and velocity.
- Strategic Growth: Identify white-space opportunities and develop account-specific plans to expand the brand footprint.
- Cross-Functional Collaboration: Partner closely with marketing and operations to align field execution with brand goals.
- Data-Driven Selling: Leverage syndicated data, market trends, and retailer insights to inform sales strategies and presentations.
- Mentorship & Representation: Serve as the brand’s on-the-ground ambassador, shaping local presence and building the foundation for future regional sales growth.
Qualifications
- 7+ years of sales experience in beverage or CPG, preferably in emerging or challenger brands.
- Strong relationships with West Coast retailers (e.g., Safeway, Albertsons, Sprouts, Costco, etc.).
- Proven track record of driving distribution and sales growth in a regional role.
- Comfortable in a startup environment — hands-on, resourceful, and proactive.
- Excellent communication, negotiation, and presentation skills.
- Passion for health, wellness, and the energy beverage category.
Why Join Us
- Be part of a category-disrupting brand with huge growth potential.
- Work directly with the founder and leadership team — your impact will be seen and felt.
- Competitive compensation package with performance-based incentives.
- Opportunity to build something from the ground up and help shape the future of the brand.