Remotehey

Role Overview:

The Vice President of Sales is responsible for developing and executing the company's sales strategy to drive revenue growth, profitability, and market share within the food and beverage industry. As a member of the executive leadership team, this individual will lead national sales initiatives, manage key customer relationships, and develop a high-performing sales organization.

The VP of Sales will collaborate closely with Marketing, Operations, Finance, Supply Chain, and Executive Leadership to achieve business objectives and support the company's long-term growth strategy.

Key Responsibilities:

Sales Leadership

• Lead, develop, and mentor a high-performing sales organization.
• Establish sales objectives, performance metrics, and accountability measures.
• Recruit, retain, and develop top commercial talent.
• Foster a culture of collaboration, execution, and customer focus.

Strategic Growth & Business Development

• Develop and execute sales strategies to achieve revenue and profitability goals.
• Identify new market opportunities, customers, and sales channels.
• Lead annual sales planning, forecasting, and business reviews.
• Drive strategic partnerships with key customers, distributors, and brokers.

Revenue & Performance Management

• Own sales, gross margin, and profitability performance.
• Monitor forecasts, pipeline activity, and key performance indicators.
• Analyze market trends, customer performance, and competitive activity.
• Partner with Finance on budgeting and revenue planning.

Customer & Channel Management

• Build and maintain relationships with key retail, food service, and distribution partners.
• Negotiate customer agreements and growth initiatives.
• Develop joint business plans to strengthen customer partnerships.
• Represent the company at customer meetings, trade shows, and industry events.

Cross-Functional Leadership

• Collaborate with Marketing, Operations, and Supply Chain to align commercial strategies.
• Support product launches, promotional programs, and customer initiatives.
• Provide regular performance updates and recommendations to executive leadership.

Experience Required:

• Bachelor's degree required; MBA preferred.
• 10+ years of sales leadership experience within food & beverage or CPG.
• Proven track record of driving revenue growth and leading high-performing sales teams.
• Experience managing national accounts, distributors, brokers, and multi-channel sales organizations.
• Strong skills in strategic planning, forecasting, negotiation, and team leadership.
• Excellent communication and relationship-building abilities.

Experience Preferred:

• Experience working with major retail, grocery, club, convenience, or food service accounts.
• Established network within the food and beverage industry.
• Experience leading sales organizations in a high-growth environment.

Key Benefits:

• Base Salary Range: $220,000 - $260,000 + annual bonus potential (flexibility based on experience)
• Location: Remote
• 401(k)
• PTO Plan
• Medical, Dental, & Vision Insurance