About Stars + Honey
Stars + Honey is a rapidly growing premium nutrition brand redefining the protein bar category through exceptional taste, elevated branding, and obsessive product craftsmanship. We formulate and manufacture our products in-house, combining high-quality ingredients with a level of sensory and creative detail rarely seen in functional nutrition.
What began as a high-growth DTC business has evolved into one of the most exciting emerging brands in modern snacking, with expanding presence across ecommerce, Amazon, and national retail. Backed by recent institutional investment, we are building aggressively for scale — without compromising the taste, brand standards, or product philosophy that got us here.
We are a company that values speed, taste, ambition, and execution. We care deeply about aesthetics, storytelling, customer experience, and making products people genuinely crave — not just tolerate for the macros.
The Role in One Paragraph
We are looking for a doer, who is in love with making things. You will be the person who turns our executive creative vision into the high-volume, high-quality creative output that fuels our paid growth engine, organic social media, and other digital platforms across our website/DTC channels. Our Chief Brand and Commercial Officer sets the strategic and brand direction needs and our Chief Marketing Officer dictates creative strategy. You will take those needs and strategic prompts and personally generate, prototype, refine, and ship the creative concepts that bring them to life — relying heavily on technology to move at a velocity that most marketers can't match. You will then quarterback our design and editing team to finish the work, hand off cleanly to media buyers and channel teams to launch, and then work with our head of ecommerce to interpret the measurement loop that tells us what's working.
This job requires taste, creativity, and understanding of technology, and the right judgement to know when to forge new directions or when to lean into the data.
The Workflow You Will Own
This is the exact day-to-day reality of the role:
- Receive strategic direction from executive leadership as to the themes, volume, and creative type that is needed (angles/consumer insights/messaging and the channel priorities).
- Personally generate and prototype creative concepts using AI tools — images, video, copy, motion, voice. You are the hands on the keyboard. You are not briefing someone else to do this for you.
- Curate and select the best concepts using strong taste and judgment. Kill 80% of what you make. Ship the 20% that earns its place.
- Hand off to our design and editing team for finishing — final polish, brand application, format adaptation, motion work, sound design. You write the brief and stay close until launch.
- Coordinate with media buying and channel teams (Meta, YT, Applovin, Amazon halo, retention/email, etc.) to get the work in market on time and in the right context.
- Measure performance rigorously alongside our head of ecommerce. Read the data. Iterate. Build a creative testing cadence that compounds learning.
- Repeat — at a pace of dozens of concepts per week across channels.
What You Will Own
- Digital creative output: All paid social creative for Meta, Applovin, TikTok, YouTube, and other performance channels. In some instances you would be relying on partners to ship creative (i.e partnership and TikTok affiliates) and in others you are leading the charge to get it made.
- Creative testing strategy: The hypothesis tree, the test calendar, the post-test learnings doc.
- Creative performance metrics: New customer CPA, ROAS by creative, hook rate, hold rate, thumbstop, CTR, conversion lift.
- AI production pipeline: The tools, prompts, workflows, and asset libraries that let our team operate at AI-enabled velocity without sacrificing taste.
- The handoff layer: Clear, opinionated briefs to design/editing; clean asset packages to media buyers; tight feedback loops with channel owners.
Who You Are
You are a doer. We will say this several times because we mean it.
- You can show us 10 pieces of creative you personally made.
· You have strong creative instincts and can thoughtfully articulate why something feels effective or why it may need refinement.
· You are comfortable taking a strategic direction and running with it independently, while staying aligned with the broader vision of the brand.
· You are comfortable balancing creative thinking with performance-minded decision making, from storytelling and hooks to metrics and customer acquisition.
· You move with urgency, take initiative, and are excited by fast-paced environments where ideas quickly become reality.
· You are collaborative and adaptable, able to iterate quickly and evolve creative based on feedback, testing, or new information.
· You are highly fluent in modern AI creative tools and workflows, using them as an integrated part of the creative process rather than a side experiment.
AI Fluency in SOME but not all tools — The Non-Negotiable
You should be able to walk us through your current AI creative stack, the workflows you've built, and the work you've shipped using it. We expect fluency across some of the following:
- Image generation and editing: Midjourney, Nano Banana, Flux, Higgsfield, Krea, Recraft, Ideogram, ComfyUI workflows.
- Video generation: Veo, Sora, Kling, Higgsfield, Luma.
- Audio and voice: ElevenLabs, Suno, Udio.
- Copy and ideation: Claude, ChatGPT, Gemini — used with structured prompts, not casual chats.
Required Experience
- 5+ years in creative or marketing roles and 2+ years in roles leveraging technology/AI.
- A portfolio of AI-assisted creative work.
- Strong opinions about how to balance what makes a brand unique vs. hook construction, the first three seconds of video, scroll-stopping imagery, and what makes a static earn its slot.
- Experience working inside a brand-led organization where the creative bar is high — you understand that performance and brand are not in conflict.