Headquartered in Germany and backed by a leading European technology PE investor, our partner is recognised as a market and innovation leader in cloud software for HR document management. Since its inception, it has been setting new benchmarks for digital HR departments with its vision of fully automating HR processes.
With a customer base of over 600 companies, including industry leaders from medium-sized businesses to large enterprises, the business has successfully supported clients in elevating their HR management to a digital level.
Job Overview
The VP Sales is responsible for aligning all revenue-generating departments - such as sales, marketing, and partnerships to ensure predictable and scalable revenue growth, customer acquisition, retention, and expansion. The VP Sales will work cross-functionally to drive top-line growth and enhance customer lifetime value. The ideal candidate will combine strategic leadership with deep knowledge of SaaS, go-to-market and growth strategies and metrics, ensuring alignment between departments and maintaining a customer-centric approach.
Key Responsibilities
Leadership
- Lead the Sales, Marketing, Partnerships, and Revenue Operations functions.
- Coaches and scales the team, fostering a culture of performance and cross-functional collaboration.
Revenue Growth Strategy
- Develop and implement strategies to meet and exceed revenue goals, ensuring sustainable growth.
- Align marketing, sales, and customer success to create a seamless customer journey from acquisition to renewal including optimising compensation and reward mechanisms to drive the right behaviours for sustainable growth.
- Develop and oversee go-to-market strategies for new product launches or geographic expansion.
Sales Operations
- Lead a full commercial function reset—instilling structure, accountability, and scalable processes into team with varied maturity.
- Sales Engine Build: Designs and implements a high-performance sales machine— roles & responsibilities, KPIs, performance management and foundational sales materials.
- Pipeline & Forecasting Cadence: Establishes disciplined forecasting, pipeline management, and sales governance cadence.
- Track key SaaS metrics, such as annual recurring revenue (ARR), churn rate, and customer acquisition cost (CAC).
- Lead revenue forecasting efforts, ensuring alignment with company financial goals.
- Use data-driven insights to continuously refine processes and improve performance.
- Drive operational excellence to improve visibility across the customer lifecycle for better decision making, and optimise metrics to improve forecasting, balancing value and volume sales motions and scaling repeatable processes.
Sales and Marketing Alignment
- Build a cohesive sales and marketing framework, ensuring both teams are aligned on key metrics (e.g., pipeline, conversion rates).
- Implement lead scoring models and optimize conversion paths between marketing-qualified leads (MQLs) and sales-pipeline.
Customer Success and Retention
- Drive retention strategies by working closely with the Marketing & Sales team to reduce churn risk.
- Improve net revenue retention (NRR) by promoting cross-sell and upsell opportunities.
- Oversee renewal strategies and reduce churn rates by focusing on customer lifetime value (CLTV).
Partnerships and Strategic Alliances
- Build a partner strategy to develop partnerships and alliances that accelerate revenue opportunities and extend market reach.
- Collaborate with product teams to build offerings aligned with customer needs and competitive demands.
Qualifications
- 10+ years of experience in revenue-generating roles, with a focus on software (SaaS companies or HR-digitisation and transformation solutions).
- Proven track record in driving revenue growth and aligning cross-functional revenue teams.
- Strong leadership experience, with a background in sales, marketing, or customer success and a proven track record of building and leading high-performing teams that deliver exceptional results.
- Data-Driven Decision Maker: experienced in customer lifecycle process governance and metrics (e.g., CAC, CLTV, and NRR) for scalable growth.
- Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
- Exceptional interpersonal and communication skills, with the ability to influence stakeholders.