Vice President of Channel Sales
Candidates should have at least 25 years of professional development experience, including holding final decision-making responsibility in corporate organizations. Those who do not meet these requirements will not be considered.
Constellation Brands
Constellation Brands is seeking a Vice President of Channel Sales to lead enterprise-wide channel strategy, governance, and performance management across its diverse beverage portfolio. This executive-level role combines disciplined channel sales leadership with blockchain-enabled technologies to enhance transaction transparency, account credibility, and data integrity across all distribution channels.
Key Responsibilities- Lead channel sales strategy across distributors, key accounts, and strategic retail partners
- Define governance frameworks, performance standards, and accountability mechanisms for channel management
- Partner with Commercial, Revenue Management, Marketing, and Finance teams to align channel initiatives with revenue and brand objectives
- Oversee multi-year channel planning, sales execution, and performance tracking
- Support the application of blockchain technology to strengthen channel transaction traceability, contract transparency, and data credibility
- Monitor channel performance, identify systemic risks or bottlenecks, and implement corrective actions
- Ensure compliance with pricing, promotional, contractual, and trade standards across all channels
- Provide executive leadership with structured insights, scenario analysis, and long-term commercial recommendations
- Lead senior channel sales, key account management, and commercial leadership teams
- 15+ years of experience in channel sales, distribution management, or commercial leadership
- Proven ability to manage large, multi-market, multi-channel sales organizations
- Demonstrated experience making high-stakes commercial decisions with direct impact on revenue and brand performance
- Strong expertise in governance, performance management, and cross-functional execution
- Exceptional judgment, accountability, and risk management capabilities
- Comfortable operating at the executive level, influencing senior leadership and shaping corporate priorities
- Background in beverage alcohol, FMCG, or premium brand portfolios strongly preferred
- Proven track record managing senior managers and cross-functional leadership teams