Company Description
Empire X is a social media and content agency working across personal brands, creators, and growth-focused businesses in the UK and US.
Founded by TikTok creator Matt Welland and multi-agency founder Josh Packham, we focus on building content and marketing strategies that actually perform, not just look good.
We work across video content, social strategy, paid media and consulting, supporting a mix of founders, creators and commercial brands.
Role Description
We’re looking for a freelance Social Media Strategist to support a number of upcoming client launches.
This is not a posting or scheduling role. We need someone who can build clear, structured strategies that translate into content that performs.
You’ll be responsible for shaping content direction, building weekly and monthly plans, and working closely with our internal team to ensure execution is aligned and effective.
This is a remote, freelance role, likely 1–3 days per week depending on project load.
What you’ll be doing
- Building social media strategies for personal brands and commercial clients
- Turning business goals into clear content direction and plans
- Creating structured weekly and monthly content roadmaps
- Identifying trends and opportunities that can be applied to client accounts
- Working closely with editors, social managers and internal team members
- Reviewing performance and refining strategy based on data
What we’re looking for
- Proven experience building social media strategies (not just managing accounts)
- Strong understanding of how content performs across platforms like TikTok, Instagram and LinkedIn
- Ability to think commercially and align content with business goals
- Comfortable working independently and moving quickly
- Experience working with personal brands, founders or creator-led businesses is a strong advantage
- Clear communicator who can bring structure and direction to a team
Additional Info
- Freelance / contract role
- Remote
- Part time (1–3 days per week)
- Day rate dependent on experience