Company Description
The Colab is a PR and communications agency designed to break away from traditional agency models. Built by seasoned professionals with over a decade of experience, the team is dedicated to delivering top-tier results without the burdensome practices common in the industry. With a commitment to transparency and high-quality service, The Colab focuses on fostering genuine collaborations and delivering impactful strategies for high-growth companies. We pride ourselves on our flexible approach and expertise-driven execution.
Role Description
This is a full-time remote role for a Social Media Manager. The Social Media Manager will develop and implement strategic social media plans, create engaging content, optimize social media platforms, and analyze performance metrics. The role also involves regular communication with clients and internal teams to ensure seamless execution and alignment with client goals.
What You'll Do
Own Social Strategy & Execution
- Develop and execute a cohesive LinkedIn strategy across multiple voices and brands. This will include text and multimedia formats for LI, X, and other platforms where relevant.
- Comment, send DMs, and interact on LinkedIn across multiple voices and brands
- Build and manage content calendars that balance consistency with timely, reactive opportunities
- Translate business priorities into content that resonates externally
Turn Ideas into High-Performing Content
- Draft, edit, and publish content in distinct voices, ranging from executive thought leadership to brand storytelling
- Create posts that feel human, differentiated, and platform-native (not templated or “AI beige”)
- Identify hooks, angles, and formats that drive reach and engagement
Operate Close to Leadership
- Partner directly with founders and senior stakeholders to capture ideas and turn them into compelling content
- Distill conversations, insights, and POVs into clear, concise narratives
- Ensure content reflects both individual voice and broader brand positioning
Drive Audience Growth & Engagement
- Manage day-to-day engagement, including comments and conversations
- Build strategies to grow high-quality, relevant audiences
- Stay on top of platform trends and adapt quickly
Measure, Learn, and Optimize
- Track performance and extract insights across accounts and content types
- Continuously refine approach based on what’s resonating
- Test new formats, posting strategies, and narrative angles
What We're Looking For
- 3–6+ years in social media, content, or digital marketing
- Deep understanding of how content performs on LinkedIn specifically
- Exceptional writing and editing skills with the ability to adapt tone and voice
- Strong instincts for what makes content engaging, credible, and shareable
- Comfortable working across multiple priorities and fast-moving timelines
- Skilled in visual platforms including Canva, Photoshop, etc.
- Ability to collaborate directly with senior stakeholders and translate ideas into content
- Data-aware: you use performance to inform decisions, not just report on it
Bonus Points
- Experience working within a PR agency is a big +
- Experience supporting executive or founder-led content
- Background in PR, journalism, or narrative-driven marketing
- Experience working in a client services environment
- Experience working with both executives and B2B brands