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Apatay

Social Media Manager

canada / Posted
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Apatay is building a next-generation marketplace for AI tools, automation systems, and business infrastructure. We are creating a platform where businesses can discover, access, and manage AI solutions in a more practical and unified way.


We are currently preparing for launch and are looking for a Social Media Manager to help build and scale our online presence across LinkedIn, X, Instagram, and other digital platforms.


We are looking for someone who understands storytelling, positioning, engagement, internet culture, and how to build attention around a fast-moving startup.


Responsibilities


  • Build and grow Apatay’s presence across social platforms
  • Develop and execute content strategy (posts, short-form video, campaigns)
  • Shape the company’s voice, positioning, and narrative
  • Identify trends and conversations in AI, startups, and tech
  • Work directly with leadership on launches, announcements, and campaigns
  • Engage with the community (comments, DMs, discussions)
  • Collaborate with designers and editors on content production
  • Track performance and iterate based on what works


Requirements


  • Proven experience managing or growing social accounts (startup or brand)
  • Strong writing and storytelling ability
  • Deep understanding of social platforms and what drives engagement
  • Fast execution, strong ownership, and high autonomy
  • Familiarity with startup / AI / tech ecosystem
  • Bonus: experience with short-form video content


We care about execution over credentials.


Show us:

  • Accounts you’ve managed
  • Content you’ve created
  • Growth or campaigns you’ve driven
  • Anything that demonstrates real results