Remotehey

A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

We are seeking an experienced Social Media Manager to lead the strategy, execution, and growth of our social media presence for Solid Gold Pet. This role is perfect for someone who is both a strategic thinker and a hands-on creator, with a passion for pets, digital culture, and storytelling. You’ll be responsible for driving brand awareness, community engagement, and measurable business impact through innovative social campaigns.

Duties and responsibilities

• Develop and execute a holistic social media strategy aligned with overall brand and business objectives, with a focus on engaging pet owners and building brand affinity.
• Identify and capitalize on emerging social trends, platform updates, and algorithm shifts to keep the brand at the forefront of digital engagement.
• Set KPIs, track performance, and optimize content and campaigns to ensure measurable impact on engagement, audience growth, and brand awareness.
• Leverage analytics tools and platform insights to monitor performance, identify trends, and translate data into actionable recommendations for leadership and cross-functional partners.
• Own the execution and management of the social media content calendar in partnership with an external agency, providing clear direction, feedback, and strategic guidance.
• Support and create high-quality, platform-specific content (static, video, UGC, stories, etc.) that resonates with pet owners and performs well within platform algorithms.
• Film and produce social-first content, including product-focused posts and short-form video, using tools such as iPhone photography/video and lightweight design tools like Canva.
• Manage social communities and amplify user-generated content to build credibility and authenticity within the pet community.
• Collaborate closely with the influencer/creator manager and cultivate strong relationships with the online pet-loving community through thoughtful interactions and timely responses.
• Work cross-functionally with Brand, Product, E-commerce, and Customer Service teams to ensure social media supports key launches, promotions, and storytelling moments.
• Partner with performance marketing teams to align organic and paid social strategies and maximize reach and ROI.
• Manage the content review and approval process, coordinating with internal stakeholders including legal and regulatory teams to ensure all content meets compliance standards before publication.
• Conduct competitive and industry benchmarking to ensure the brand stays ahead in the pet and CPG social landscape.
• Manage crisis communication and reputation management on social platforms as needed.

Desired Skills and Experience

• 3–5 years of progressive social media management experience, within CPG, consumer goods, or pet/wellness brands.
• Proven track record of managing social media for consumer brands and driving engagement through both strategic planning and hands-on execution.
• Deep understanding of major social platforms (Instagram, TikTok, YouTube, Facebook, Pinterest) including how platform algorithms influence content performance.
• Highly data-driven with demonstrated ability to analyze metrics, extract insights, and pivot strategy based on performance.
• Experience managing agency partners and providing clear, strategic direction while maintaining ownership of social strategy and execution.
• Strong creative instincts with experience creating and capturing social-first content, including video and product-focused content.
• Comfortable filming content and occasionally appearing on camera to create authentic, engaging brand content.
• Experience working within regulated industries or collaborating with legal/regulatory teams on content approvals is strongly preferred.
• Excellent writing, editing, and storytelling skills tailored to digital and social audiences.
• Exceptional communication and interpersonal skills, with the ability to lead discussions and clearly articulate strategic recommendations.
• Highly organized with experience managing editorial calendars and coordinating feedback and approvals across multiple stakeholders.
• Ability to balance structure with agility and thrive in the fast-paced nature of social media.

Local employees will be required to come into the office 3 days/ week. Non-local employees will be required to travel up to 15%

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.