This role focuses on driving client acquisition for a solo esthetician business specializing in skincare services. The Social Media Manager will be responsible for developing and executing strategies across Instagram, Facebook, TikTok, and Google My Business to increase brand visibility and generate qualified leads. The ideal candidate will have a strong understanding of the beauty and wellness industry, with a proven track record in content creation, SEO, and targeted digital marketing. This is a part-time, contract-based opportunity for candidates based in the United States.
Deliverables
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Deliverables
- Develop and implement a comprehensive social media strategy tailored to the skincare industry
- Create, schedule, and publish engaging content across Instagram, Facebook, TikTok, and Google My Business
- Optimize profiles and posts for SEO to maximize discoverability and lead generation
- Monitor analytics and adjust campaigns to improve performance and ROI
- Respond to comments, messages, and reviews to foster community engagement
- Collaborate on marketing initiatives to attract new clients and retain existing ones
- Demonstrated experience managing social media for small businesses, preferably in the beauty or wellness sector
- Proficiency in content creation, including graphics, short-form video, and copywriting
- Strong knowledge of SEO best practices for social media platforms
- Familiarity with analytics tools and ability to interpret data to inform strategy
- Excellent communication and organizational skills
- Must reside in the United States
- Availability for part-time, contract work
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.