Company Description
Atelier Cuisine is a boutique French cooking school launching in Nuremberg. Small groups, professional chefs, real technique. We teach French culinary fundamentals the way they should be taught — hands-on, without mystique, capped at ten people per session. The philosophy is simple: less recipes, more intuition.
Role Description
This is a freelance, contract-based role — remote-friendly, with a primary focus on Instagram. We’re in pre-launch. The website is live, the waitlist is open, and we need someone to build the social presence from scratch using existing assets. No content shoots are planned yet.
The work: smart content sequencing, sharp captions, Stories that drive waitlist sign-ups, Reels that stop the scroll. Everything should move people toward signing up — not just watching. We’re starting at three posts per week across feed and Stories. Content that performs will be repurposed to TikTok and Facebook — you won’t manage those channels directly.
Qualifications
- Demonstrable Instagram growth experience — food, lifestyle, or launch campaigns preferred
- Strong copywriting skills; you write captions that don’t sound like captions
- Editorial eye — you know when less is more
- Understands that email sign-ups matter more than follower counts
- Comfortable working independently with an existing asset library
- A passion for food or culinary culture is a genuine plus — not a formality
How to apply
Apply directly via LinkedIn. Please attach your portfolio examples directly to your application — food, lifestyle, or launch campaign work specifically. We’ll ask for your monthly rate.