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Palta

Social Media Growth Producer

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Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We’re now looking for a Social Media Growth Producer to help scale our AI-driven social content engine.

This role sits at the intersection of content, growth, and AI-powered production. You’ll design systems that use AI to discover trends, generate ideas, accelerate production, and turn social media into a repeatable organic growth machine.

What You'll Do

  • Lead the social content engine across multiple channels;
  • Build a structured content system: trend discovery, concept development, production,publishing, performance analysis, new hypotheses;
  • Develop and execute a scalable social content strategy combining: brand storytelling, trend-driven formats, viral experimentation;
  • Implement AI-assisted workflows for research, ideation, production, and iteration;
  • Manage the full content production pipeline — coordinating designers, editors, and external contributors;
  • Collaborate with Product Marketing and Science teams to ensure messaging accuracy and product alignment;
  • Work with the Influencer Marketing team to maximize content reuse and amplification;

Challenges You'll Tackle

  • Transforming social media into a systematic organic growth channel;
  • Scaling high-volume content production while maintaining brand consistency;
  • Experimenting with trends and viral formats in the fitness & nutrition space;
  • Driving reach, engagement, and revenue growth through rapid content iteration;

What We’re Looking For

  • 3+ years of experience in Social Media, Content Strategy, or Organic Growth;
  • Experience managing content production workflows (designers, editors, agencies, or creators);
  • Strong ability to identify trends and turn them into scalable formats;
  • Experience using AI tools for content research, ideation, or production;
  • A systems-thinking mindset — building repeatable processes rather than managing isolated posts;
  • Experience launching or scaling social media accounts and managing multiple channels;
  • Strong organic growth mindset focused on social platforms;
  • Excellent cross-functional collaboration skills;

Perks And Benefits

  • Competitive salary package commensurate with experience;
  • Remote, in-office, and hybrid work opportunities;
  • The equipment you need to do your job;
  • A premium SIMPLE subscription;
  • 21 days annual leave, plus bank holidays (those observed where you live);
  • Flexible hours. We focus on your results, not how long you spend at your desk.