Our client is looking for a creator-minded social expert to help transform our social channel feed into an engaging "storytelling engine".
We are shifting away from educational feature demonstrations and heavy "corporate gloss". Instead, we want to build a stronger emotional connection with Gen Z through human-first storytelling, relatable humor, and a clear, real-world point of view.
Ideally, we are looking for someone who can handle strategy, concepting, design, and on-camera performance.
Key Responsibilities:
- Strategy & Storytelling: Develop social-first narratives that highlight the "human component", focusing on universal experiences rather than traditional product demos.
- Trend Execution: Actively participate in pop culture, spotting relevant Gen Z trends and executing timely content quickly.
- UI Integration: Use provided Figma files to distill and abstract key UI elements, incorporating them into stories so they feel snappy and integrated rather than like a tutorial.
- On-Camera Performance: Serve as engaging on-camera talent, speaking naturally without sounding scripted, and comfortably interacting "with" the UI (e.g., green-screening over the app).
- Inclusive Representation: Ensure all creative authentically reflects the diverse lived experiences of Gen Z, avoiding stereotypes.
Required Skills & Competencies:
- Social-First Storytelling: Proven ability to create social creative for brand accounts with the capability to hook users in under 1.5 seconds.
- Humor Literacy: A deep understanding of Gen Z humor, including absurdist, self-aware tones and "low-stakes" drama, along with the instinct to know when a brand should skip a trend to avoid being "cringe".
- Native Design Aesthetic: Ability to produce "Lo-Fi High-Quality" content that sheds the corporate gloss; it should look like it was made by a talented creator on an iPhone 16, even with professional editing.
- Technical Design Skills: Proficiency in abstracting and animating UI transitions rather than relying on basic screenshots or screen recordings.
Brand Guardrails & Tone of Voice
- Human-Centric & Emotional: Content must be rooted in real-life moments that leave the viewer feeling an "emotional tail" (warmth, humor, or nostalgia).
- Friend-Tone: Communication should feel like a text from a peer friendly, relatable, and approachable rather than a corporate broadcast.