Why This Role Exists
Pophaus works with fast growing consumer brands where community and creators are not “nice to have.” They are the brand.
This role owns two critical things:
Day to day social media execution on Instagram and TikTok
Managing creators and talent relationships that power our content engine
If content goes live, creators are onboarded, or a brand’s comments and DMs are active, this role touches it.
Core Responsibilities:
Social Media Management
You will fully manage Instagram and TikTok for multiple consumer brands.
This includes:
- Planning and executing weekly and monthly content calendars
- Writing captions that sound native to the platform
- Posting Reels, TikToks, Stories, and carousels
- Monitoring performance and flagging what is working and what is not
- Staying on top of trends, formats, hooks, and platform behavior
- Ensuring content aligns with brand voice and strategy
- You are expected to understand social deeply, not just post content.
Community Management:
You are responsible for keeping brand communities active, human, and on brand.
This includes:
- Responding to comments and DMs in a timely, brand appropriate tone
- Proactively engaging with followers and relevant accounts
- Identifying community insights that can inform future content
- Escalating issues or feedback to the internal team when needed
- Community is not an afterthought. It is part of growth.
Talent & Creator Management
You will manage Pophaus’ creator and UGC ecosystem.
This includes:
- Sourcing creators for Instagram and TikTok
- Outreach, onboarding, and relationship management
- Briefing creators clearly and professionally
- Tracking deliverables and timelines
- Ensuring creators deliver content aligned with the brief
- Maintaining long-term creator relationships
- You are not just sending messages. You are building a reliable talent bench.
Collaboration & Ownership:
- Work closely with creative strategists, editors, and account leads
- Keep internal tools updated and organized
- Communicate clearly and proactively
- Flag risks early instead of reacting late
- Take ownership of your accounts without needing reminders
Required Experience
- 3+ years managing Instagram and TikTok for consumer brands
- Experience with CPG, DTC, food, beverage, wellness, beauty, or supplements
- Strong understanding of what performs on social in North America
- Hands on experience managing creators or UGC talent
- Confident written English for captions, DMs, and creator communication
- Comfortable managing multiple brands at once
Tools You Should Be Comfortable With
- Instagram and TikTok native tools
- Scheduling platforms like Buffer, Sprout, or similar
- Google Drive, Slack, and Notion
- Creator platforms like Grin or manual outreach workflows
Compensation
- $70,000 CAD
- Comprehensive Health Benefits Package
- Full-time role
- Growth opportunity inside a fast-moving agency