Senior Marketing Manager - North America
Remote - The Netherlands
Join the movement to protect people from scams
The Global Anti-Scam Alliance seeks a Senior Marketing Manager to build and lead the North America chapter’s marketing function. This role will grow GASA’s brand, membership, and engagement across the United States and Canada.
About the Global Anti-Scam Alliance
GASA is a rapidly growing non-profit that unites governments, law enforcement, consumer authorities, tech companies, financial institutions, cybersecurity experts, and private organizations to share knowledge, raise awareness, and combat scams globally. Our annual Global Anti-Scam Summits in Europe, Asia, and Africa bring together thought leaders shaping safer digital ecosystems. To increase our local impact, we are establishing regional chapters to foster collaboration and grow our partner network.
Your role
As Senior Marketing Manager you will develop and execute a North America marketing strategy, engaging regulators, financial institutions, cybersecurity, and telecom partners. Responsibilities include campaign planning, summit promotion, content leadership, and digital activation. You will collaborate closely with the Chapter Director, Global Marketing Team, Sales Director North America, and report to the Global Marketing Director.
As Senior Marketing Manager - North America, you will:
- Deliver a cohesive marketing strategy aligned with GASA’s mission.
- Lead LinkedIn and digital content to elevate thought leadership.
- Drive membership growth via targeted campaigns and partnerships.
- Manage promotion of the Washington DC Summit and chapter events.
- Execute integrated campaigns on LinkedIn, email, and lead generation.
- Produce member stories, PR, webinars, and other impactful content.
- Support working groups on financial institutions, data sharing, and regulators.
- Monitor campaign performance and engagement metrics.
- Manage budgets, agencies, and media relations.
You bring
- Bachelor or Master in marketing or related field; MBA preferred.
- At least ten years international relevant B2B marketing experience, preferably in cybersecurity, fintech, or regulated industries.
- Expertise in LinkedIn advertising, CRM, marketing automation, and analytics.
- Strong senior stakeholder management and communication skills.
- Excellent storytelling and content creation capabilities.
- Data-driven with dashboard proficiency.
- Fluent in English with North American market experience.
- Culturally sensitive with ability to align global and local strategies.
- Based in the Netherlands with flexibility to support North American hours.
What we offer
- A meaningful role in a globally recognized non-profit.
- The opportunity to make a real impact in the fight against scams.
- Collaboration with leading organizations and experts worldwide.
- A mission-driven, ambitious, and flexible work environment.
- Competitive terms based on experience and contribution
How to apply
Are you a results-driven connector with a passion for purpose? We invite you to apply via LinkedIn only. Please include your CV in PDF format along with a brief motivation statement, your salary expectation (gross, full-time equivalent), your availability (hours per week), and your preferred start date. Any additional documents should also be submitted via LinkedIn only in PDF format.
For more information about the role and about Global Anti-Scam Alliance (GASA), please visit www.gasa.org or contact our recruitment team at [email protected].