ABOUT US
Kopari Beauty, located in the heart of La Jolla, California, is a leading brand in the beauty industry.
We embrace beauty, well-being, and confidence, and we believe in creating vegan, cruelty-free,
high-performance skin and body care products—because to us, that’s paradise.
ABOUT THE ROLE
Kopari Beauty is looking for a data-driven, creative-minded Senior Manager of Performance
Marketing to join our growing ecommerce team. This role owns paid media execution and
optimization across our key growth channels — including Meta, TikTok, Google, and emerging
platforms — with a sharp focus on driving efficient customer acquisition across DTC, retail, and
social commerce. You’ll work closely with the Sr. Director of Ecommerce, Performance Creative
Strategist and; rest of the Ecommerce and Marketing teams to translate business goals into channel strategy, autonomously manage significant media budgets, and partner cross-functionally with creative, brand, and retail teams to build full-funnel campaigns that perform.
RESPONSIBILITIES
Paid Media Execution and Optimization
- Own day-to-day campaign management across paid social (Meta, TikTok), paid search
(Google/YouTube), and emerging acquisition channels
- Build, launch, and continuously optimize campaigns with a focus on ROAS, CAC, AOV,
and incrementality
- Manage audience strategy, bid management, budget pacing, and campaign structure
across platforms
- Partner with the performance creative team to brief, test, and iterate on ad creative,
connecting creative learnings back to media strategy
- Partner with the performance creative & ecommerce team to brief, test and iterate on
landing pages with a focus on improving CVR
Strategy and Planning
- Contribute to monthly, quarterly and annual channel strategy and budget planning,
including scenario modeling and revenue forecasting
- Identify new channel and format opportunities (e.g. CTV, OOH, retail media, and affiliate
placements) and develop test-and-learn frameworks to evaluate them
- Build and maintain a structured testing roadmap across creative, audience, bidding, and
placement variables
Measurement and Reporting
- Own daily, weekly and monthly performance reporting across paid channels,
synthesizing data into clear insights and recommendations for leadership
- Work with MMM partner and data platforms to understand incrementality and apply
findings to budget allocation
- Maintain best-in-class account health across all paid platforms including event tracking,
CAPI and pixel configuration, catalog setup, and data quality oversight
Emerging Channel Development
- Identify and validate new growth opportunities across new and existing paid channels to
ensure alignment with overall business objectives and the broader acquisition strategy
REQUIRED SKILLS AND QUALIFICATIONS
- 4-6+ years of hands-on paid media experience, with significant depth in Meta Ads
Manager, Google Ads & TikTok Ads Manager experience strongly preferred
- Experience managing $1M+ monthly media budgets with a strong understanding of
budget pacing and efficiency metrics
- Background in DTC or e-commerce required; beauty, CPG, or lifestyle brand experience
is a plus
- Familiarity with omnichannel measurement, including platform attribution, MMM, and/or
incrementality testing
- Advanced proficiency in Meta Ads Manager, Google Ads, and TikTok Ads Manager
- Comfortable working with performance data in Excel/Google Sheets, including pivot
tables, budget models, and forecasting
- Experience with third-party measurement tools (e.g. GA4, Triple Whale, LiftLab, or
similar)
- Familiarity with Shopify and basic pixel/tracking concepts (UTMs, event tracking)
- Ability to connect media performance data to creative strategy — not just flagging what
is working, but understanding why
- Strong testing instincts: knows how to design clean tests, interpret results, and scale
learnings
- Comfortable managing ambiguity and building structure in a fast-moving, lean team
environment
- Clear, confident communicator who can translate data into leadership-ready narratives
- Experience contributing to or presenting in executive-facing reporting
- Collaborative team player who can work effectively across creative, brand, and retail
functions
BENEFITS
- The estimated annual pay range for this role is $100,000-$120,000* annually
- Product Discount: We love our products as much as you do! That’s why we offer a generous
product gift program and brand discount
- Health & Well-Being-Eligible Employees and Dependents receive Medical, Dental and
Vision Insurance and FSA (in accordance with plan guidelines)
- 401(k) + match
- Flexible PTO
JOIN OUR TEAM
At Kopari Beauty, we value talent, creativity, and diversity. We offer a safe and dynamic work
environment, excellent career growth opportunities, and the chance to be part of a team that
brings smiles, joy, and success to our customers. Kopari Beauty is an Equal Opportunity Employer.
* Actual placement within the compensation range may vary depending on multiple factors
including; experience, education, skills, location, etc.