About The Role
We're looking for a full-time Senior Digital Advertising Strategist with 2+ years of experience in the field to take on the challenge of managing digital advertising campaigns and client relationships.
The work will be mostly focused on direct-response ads on Facebook, but large-scale persuasion/awareness campaigns and other types of digital advertising (e.g. Google ads) will also be part of the job. Previous ad experience in the context of politics or advocacy is a major plus, as is a demonstrated commitment to progressive politics.
Are you a strong, creative copywriter with good multi-tasking and delegation skills who can manage client relationships and plan/run an ads program from soup to nuts with little to no intervention from more senior staff? If so, please read on!
Job Responsibilities
We are a proudly unionized team (part of the Campaign Workers Guild), and this role is covered by a collective bargaining agreement.
We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are strongly encouraged to apply.
Our firm is values-driven. We are intentional with the progressive clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We're happy to talk more about our company culture with prospective applicants.
We're looking for a full-time Senior Digital Advertising Strategist with 2+ years of experience in the field to take on the challenge of managing digital advertising campaigns and client relationships.
The work will be mostly focused on direct-response ads on Facebook, but large-scale persuasion/awareness campaigns and other types of digital advertising (e.g. Google ads) will also be part of the job. Previous ad experience in the context of politics or advocacy is a major plus, as is a demonstrated commitment to progressive politics.
Are you a strong, creative copywriter with good multi-tasking and delegation skills who can manage client relationships and plan/run an ads program from soup to nuts with little to no intervention from more senior staff? If so, please read on!
Job Responsibilities
- Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns:
- Take charge of strategic planning for client campaigns
- Manage client relationships and collaborate with assigned ads staff members
- Oversee campaigns focused on direct donation, acquisition, and persuasion
- Plan and run digital ad campaigns from start to finish:
- Develop media plans with measurable objectives
- Allocate budgets for campaigns
- Create compelling hooks for the ad program
- Write engaging ad content
- Lead designers on creative aspects
- Optimize landing pages for conversions
- Implement and test ad campaigns on multiple platforms
- Optimize campaigns to align with client goals
- Embed yourself in the work of your clients:
- Join their Slack teams, calls, list servers, etc
- Gain a deep understanding of their work in a timely manner
- Proactively guide client strategy that relates to your work
- Manage time and projects efficiently:
- Continuously assess priorities and to-do lists
- Delegate tasks when appropriate
- Shift gears as needed to keep projects on track
- Capitalize on rapid response opportunities
- Respond promptly to client requests and inquiries
- Ensure best practices and effective political ad strategies are followed:
- Collaborate with the email fundraising team to integrate ads effectively
- Align ad strategy with the client's mission and campaign objectives
- Provide strategic ideas and lead discussions on ad practices and tactics
- Stay updated on persuasion, voter registration, and Get Out the Vote studies
- Conduct in-depth analysis of ad campaigns:
- Use analysis to inform future strategy, messaging, and targeting
- Report campaign metrics to clients accurately and effectively
- Lead ads team and provide trainings on best practices and platforms:
- Train the ads team and full staff on core best practices and platforms
- Fulfill other responsibilities as requested
- 2+ years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
- 2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
- Experience in excel or Google Sheets, report template design and/or other data visualization tools
- Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
- Attention to detail and organization while managing tight deadlines and multiple projects
- Comfortable managing multiple client relationships from start to finish
- Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
- Digital ad experience for political candidates, advocacy orgs or organizations that do elections work.
- Agency experience
- Knowledge of basic HTML and CSS for landing page templating
- Experience pitching clients on an ads budget
- Experience mentoring entry-level staff or interns
- Demonstrated commitment to progressive politics
- This particular position is $70,000 to $85,000, dependent on relevant experience
- Profit-sharing plan: share in the growth and success of Middle Seat
- $50 mobile phone subsidy monthly
- Regular raises
- 100% premium coverage for health, dental, and vision
- Zero deductible health plan
- Mental health expense subsidy of up to $350 per month
- 6% employer match on your 401k retirement account
- $100 monthly student loan reimbursement
- 20 paid vacation days off, annually
- Your birthday and work anniversary off
- Unlimited sick leave
- Commuter benefits for public transportation
- Flexible work from home schedule (or work in our D.C. office)
- 12 weeks of paid leave for new parents
- $1,000 annual professional development reimbursement
- Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace
We are a proudly unionized team (part of the Campaign Workers Guild), and this role is covered by a collective bargaining agreement.
We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are strongly encouraged to apply.
Our firm is values-driven. We are intentional with the progressive clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We're happy to talk more about our company culture with prospective applicants.