PURPOSE
Swan Hellenic is looking for a commercially driven, strategically minded professional to lead trade sales growth across Germany, Switzerland & Austria.
This is a high-impact role with full responsibility for developing distribution, managing key accounts, driving revenue performance and implementing an integrated sales & trade marketing strategy across the DACH region.
KEY ROLES & RESPONSIBILITIES
Strategic Sales & Distribution Growth
• Deliver and implement the annual sales & trade marketing plan
• Drive performance across key KPIs: revenue, PAX, NPD
• Expand distribution through structured acquisition of new B2B partners
• Develop robust account plans for long-term profitable growth
• Negotiate commercial agreements that create sustainable value
Key Account Management & Commercial Performance
• Own forecasting accuracy and budget allocation
• Ensure marketing investments deliver measurable ROI across trade partners
• Monitor performance metrics and proactively adjust strategy
• Identify and develop charter, group & MICE opportunities
Trade Activation & Brand Positioning
• Represent Swan Hellenic as brand ambassador in the region
• Deliver product trainings, webinars & workshops
• Empower partners with the right sales tools and product knowledge
• Increase expedition cruise awareness within the luxury DACH market
Cross-Functional Collaboration
• Work closely with Marketing, Commercial Planning & Operations
• Provide market intelligence and strategic insights
• Share best practices across Europe
QUALIFICATIONS:
- Proven success in the development of key account management and distribution growth.
- Minimum of 2+ years’ experience at Senior level within the cruise industry or luxury travel.
- Experience of working in a matrix organisation is preferable.
- Fluent in German & English. Additional European language skills would be advantageous
PERSONAL ATTITUDE AND SKILLS:
- Able to adapt to and work with change, in a fast-paced relatively new business with a ‘can do’ attitude.
- Proactive, enthusiastic and a team player.
- Ability to proactively collaborate and leverage international efforts.
- Good organisational and project management skills.
- Flexible working hours and ability travel from time to time.
- Innovative and creative thinker.
Please note these roles and responsibilities are an indication of what’s involved in this role and you may be required to take on additional responsibilities.