Sales Director, Nordics - Programmatic OOH / AdTech
Location: Stockholm, Sweden
Region: Nordics
We are partnering with a fast-growing, market-leading programmatic out-of-home advertising technology business that is expanding its commercial presence across Europe.
The company provides a specialist demand-side platform for digital out-of-home, enabling agencies and brands to plan, activate, optimise and measure programmatic OOH campaigns at scale. Sitting at the intersection of programmatic media, real-world audiences, location intelligence and premium digital inventory, the business is operating in one of the most exciting growth areas in advertising.
As part of continued international expansion, they are now hiring a Sales Director, Nordics to lead commercial growth across the region.
This is a high-impact role for an experienced media sales professional who understands the agency and brand landscape in Sweden and the wider Nordics, and wants to join a business with proven momentum, strong technology, and significant headroom for growth.
The role
You will be responsible for building and scaling revenue across the Nordic market, developing relationships with media agencies, trading teams, programmatic specialists, brands and strategic partners.
You will act as the senior commercial lead for the region, owning the go-to-market approach, identifying priority accounts, educating the market on the value of programmatic OOH, and converting opportunities into long-term revenue.
This is not a maintenance role. It is a growth role, suited to someone who enjoys opening doors, shaping market strategy, building trusted senior relationships and playing a central part in the expansion of a high-growth technology business.
Key responsibilities
- Own and execute the commercial growth strategy across the Nordics.
- Build senior relationships with media agencies, programmatic teams, trading desks, brands and key advertising partners.
- Drive new business across strategic agency and advertiser accounts.
- Educate the market on the value of programmatic digital out-of-home and how it fits within broader omnichannel media plans.
- Identify, pitch and close revenue opportunities across both direct and agency-led channels.
- Work closely with internal teams across sales, strategy, operations, product and leadership to deliver successful client outcomes.
- Represent the business externally at meetings, industry events and senior client conversations.
- Provide market feedback to help shape product, positioning and regional growth strategy.
- Build a strong, visible presence for the business across the Nordic advertising market.
What we’re looking for
- Strong experience in digital media, programmatic, adtech, OOH, mobile, video, CTV, retail media or a related advertising technology environment.
- A proven track record of selling to media agencies, brands, trading teams or senior digital/media stakeholders.
- Strong knowledge of the Swedish and wider Nordic media landscape.
- A network across agencies, brands, programmatic teams or strategic media partners.
- A consultative, strategic sales approach with the ability to educate clients on emerging media opportunities.
- Confidence owning the full sales cycle, from prospecting and market mapping through to senior pitches, negotiation and close.
- Commercial drive, autonomy and the ability to build momentum in a growing market.
- Experience selling platform-led, programmatic, self-serve or data-driven media solutions would be highly relevant.
- Fluency in English is required. Swedish or another Nordic language would be advantageous.
Why this opportunity
- This is a chance to join a business operating in one of the fastest-growing areas of programmatic media.
- Programmatic OOH is becoming a core part of omnichannel media planning, giving advertisers the ability to combine the impact of outdoor with the flexibility, data and targeting capabilities of digital advertising. This company is already established as a leader in the space and is now investing further into regional growth.
- You will have the opportunity to take ownership of a key European region, shape the commercial strategy, and be part of a business with strong market traction, ambitious leadership and a highly differentiated technology proposition.
- For someone with strong media sales experience who wants more ownership, visibility and growth potential, this is an exciting step into a senior regional role within a high-growth adtech category.
Interested?
If you have experience selling digital media, programmatic, OOH or advertising technology solutions across the Nordics, we would be happy to speak confidentially and share more detail.