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STQ Partners

Sales Director EMEA

germany / Posted
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EMEA Sales Director


Remote - Ideally based in Germany


Are you a resilient sales leader driven to conquer competitive markets?

We are seeking a strategic and tenacious European Sales Director to lead our sales strategy and execution across the region. This is a pivotal role for a proven B2B leader who thrives on challenge, excels at extracting maximum value, and is motivated by ambitious growth targets.

You will take ownership of a €30 million revenue portfolio, with a clear mandate to deliver 5-10% annual growth. Leading a team of 9 sales professionals across multiple countries, and managing and building a network of distributors.


Your Mission:

  • Drive Growth: Develop and execute a comprehensive European B2B sales strategy. Identify and capture new market opportunities, acquire clients in target sectors, and achieve defined revenue, forecast, and market share goals.
  • Lead & Inspire: Motivate, coach, and manage a geographically dispersed external sales team. Foster a high-performance, resilient, and culturally adept sales culture. Establish clear KPIs and drive accountability.
  • Maximize Value: Implement value-based selling and strategic pricing models. Negotiate key contracts and develop tailored client solutions to ensure profitable growth in every opportunity.
  • Optimize Partnerships: Oversee and manage distributor relationships, conducting regular performance reviews to ensure alignment and optimal value extraction.
  • Outmanoeuvre Competitors: Conduct competitive and market analysis. Use strategic insights and customer relationships to succeed in markets where we are not the dominant player.
  • Collaborate for Success: Work closely with production, marketing, and product development teams. Provide regular, insightful reporting to senior leadership on performance and trends.


What You Bring:

  • Proven Track Record: Extensive experience in B2B sales and building a distributor network from the ground up.
  • Ideally your experience will be within industrial or technical sectors (e.g., hydraulics, capital equipment, engineered products, aerospace, oil & gas, energy).
  • Leadership Expertise: Demonstrated success in leading geographically dispersed sales teams and managing complex distributor networks.
  • Commercial Acumen: A strong history of hitting revenue targets, negotiating major contracts, and growing market share in competitive environments.
  • Strategic Mindset: The ability to develop long-term strategy while executing on short-term priorities. Strong technical aptitude to understand and communicate complex solutions.
  • Key Attributes: A true "fighter's mentality" – resilient, results-driven, and relentless. Exceptional negotiation, communication, and interpersonal skills.


Qualifications:

  • Tertiary qualifications in business, engineering, or a related field, or equivalent expertise gained through experience and training.


Performance Metrics: Your success will be measured on revenue/profitability growth, new customer acquisition, sales pipeline health, distributor performance, and team engagement.


Ready for the challenge?

If you are a strategic sales leader who is motivated by ambitious goals and excels in dynamic, competitive markets, we want to hear from you.