Sales Director (Country Manager – Germany)
Location: Remote (Based in Germany)
Work Model: 100% Remote
Contract Type: Local third-party agency contract (until local entity is established)
Compensation:Approx. 250k EUR per year
(60–70% base salary + 30–40% performance-based commission & bonus; negotiable and open)
Company Overview
Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment. With operations in over 200 countries and a strong base of loyal customers, the company is committed to delivering high-quality products at competitive prices.
As part of its international expansion strategy in Europe, the company is building localized teams and sales infrastructures across key markets. Germany is a strategic priority, and we are seeking an entrepreneurial and results-driven Sales Director (Country Manager) to lead and scale the business locally.
About The Role
The Sales Director (Country Manager – Germany) will be responsible for building and scaling the offline sales and channel ecosystem in Germany.
This is a high-autonomy, entrepreneurial leadership role, ideal for candidates who want to:
Key Responsibilities
Must-See Requirements
Location: Remote (Based in Germany)
Work Model: 100% Remote
Contract Type: Local third-party agency contract (until local entity is established)
Compensation:Approx. 250k EUR per year
(60–70% base salary + 30–40% performance-based commission & bonus; negotiable and open)
Company Overview
Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment. With operations in over 200 countries and a strong base of loyal customers, the company is committed to delivering high-quality products at competitive prices.
As part of its international expansion strategy in Europe, the company is building localized teams and sales infrastructures across key markets. Germany is a strategic priority, and we are seeking an entrepreneurial and results-driven Sales Director (Country Manager) to lead and scale the business locally.
About The Role
The Sales Director (Country Manager – Germany) will be responsible for building and scaling the offline sales and channel ecosystem in Germany.
This is a high-autonomy, entrepreneurial leadership role, ideal for candidates who want to:
- Build a market from scratch
- Own strategy, execution, and results
- Grow into a General Manager role as the business scales
Key Responsibilities
- Develop and execute the offline sales and channel strategy for the German market
- Build, manage, and expand dealer, distributor, and reseller networks
- Drive B2C channel development through offline and hybrid sales models
- Define and implement go-to-market strategies, pricing models, and brand positioning
- Establish sales targets, budgets, KPIs, and performance tracking mechanisms
- Recruit, train, and manage a local sales team
- Maintain strong relationships with key local partners and stakeholders
- Conduct market research and competitor analysis
- Collect customer and channel feedback to support product optimization and market fit
- Coordinate closely with HQ teams including product, supply chain, logistics, and marketing
Must-See Requirements
- 8+ years of experience in offline sales and channel development
- Background in tools, 3C electronics, mobile phones, or consumer electronics
- Strong experience in B2C channel sales
- Minimum 3 years managing teams of 10+ people
- Proven track record of building and scaling local sales organizations
- Mobile phones / smartphones
- 3C electronics
- Professional tools & equipment
- High Level Chinese speaker (mandatory)
- Fluent English (working level or above)
- Fluent German (mandatory)
- Deep understanding of the German and European markets
- Strong network with local distributors, dealers, and retail partners
- Must be legally eligible to work in Germany
- Build and lead the German market from scratch with full ownership
- High-impact leadership role with end-to-end responsibility
- Clear path to General Manager as the business expands in Europe
- Competitive and flexible compensation package
- Fully remote role with close collaboration with a global leadership team