Role Overview
At Leaf, the Graphic Designer plays a key role within the Creative team, delivering high-performing ad creatives and supporting internal brand initiatives.
This Role Is Split Across Two Main Areas
Creative Services (Client work) – designing high-converting ad creatives
Internal Projects – supporting marketing, brand, and company initiatives
You will act as a Creative Lead for a portfolio of clients, owning the end-to-end creative process—from research and ideation to execution and client presentation.
Key Responsibilities
Translate campaign briefs into high-converting ad creatives
Conduct Research & Analysis
Review performance data (e.g. Meta Ads Manager, internal reports)
Perform competitor analysis to identify opportunities
Develop creative concepts aligned with campaign objectives
Design Assets Using
Figma (primary tool)
Adobe Suite (for asset preparation, motion, and video editing)
Present Concepts And Final Creatives To
Internal Creative team
Performance Marketing team
Clients (acting as main creative point of contact)
Manage feedback cycles and ensure timely delivery
Deliver final, approved assets ready for campaign launch
Maintain And Update
Client documentation (“Client Cards”)
Creative testing insights and learnings
Track time spent across projects
Collaborate closely with Performance Marketing to analyse results and identify opportunities
Website design
Social content
Slide decks & presentations
Video and podcast editing
Blog and brand assets
Contribute To
Company OKRs
Process improvements
Internal branding and visual identity
Collaborate with internal stakeholders and follow defined project workflows
Manage tasks via tools like Notion, Slack, and email
Maintain Clear And Proactive Communication With
Creative Director
Performance Marketing team
Client
Behaviours & Values
People First
Put yourself in the shoes of clients, colleagues, and stakeholders
Deliver work on time to avoid impacting team performance
Collaborate effectively in a global remote environment
Be mindful of others’ time—keep communication clear and efficient
Tech-Centric
Leverage tools and automation to improve efficiency
Use data and insights to inform creative decisions
Work with marketing platforms (e.g. Meta Ads, Google Analytics) to improve output quality
Ownership & Accountability (Heroic)
Take responsibility for your work and outcomes
Provide constructive feedback and challenge ideas when needed
Be proactive in improving creative performance and results
Invent. Simplify. Be Curious
Maintain a test-and-learn mindset
Continuously explore new tools, trends, and techniques
Suggest Improvements To
Creative processes
Tools and workflows
Team performance and culture
🧾 Reporting Line
Reports to: Creative Director
Minimum Qualifications
Skills & Experience
Creative & Technical Skills
Strong experience in graphic design tools (Figma, Adobe Suite)
Knowledge Of
Motion graphics
Video editing
Social media advertising creatives
Strong understanding of performance-driven design
Awareness Of Current Trends In
Digital marketing
Design and advertising
AI & Emerging Tools
Familiarity with AI-powered design tools (e.g. Midjourney, DALL·E, Adobe Firefly, Runway, etc.)
Ability to leverage AI to enhance creativity, speed, and iteration in the design process
Understanding Of How AI Can Support
Concept generation
Image and video production
Creative testing at scale
Curiosity and willingness to continuously explore and adopt new tools
Portfolio Requirement
A strong portfolio is required as part of the application process
Portfolio Should Demonstrate
Experience creating high-performing ad creatives (preferred)
Ability to translate briefs into compelling visual concepts
Variety across formats (static, video, social, etc.)
Strong attention to detail and brand consistency
Candidates may be asked to walk through their portfolio, explaining:
Creative thinking and approach
Design decisions
Performance impact (where available)
Communication & Organisation
Strong presentation and storytelling skills
Excellent written and verbal communication
Strong time management and organisational skills
Ability to manage multiple projects and deadlines effectively
At Leaf, the Graphic Designer plays a key role within the Creative team, delivering high-performing ad creatives and supporting internal brand initiatives.
This Role Is Split Across Two Main Areas
Creative Services (Client work) – designing high-converting ad creatives
Internal Projects – supporting marketing, brand, and company initiatives
You will act as a Creative Lead for a portfolio of clients, owning the end-to-end creative process—from research and ideation to execution and client presentation.
Key Responsibilities
- Creative Services (Client Work)
Translate campaign briefs into high-converting ad creatives
Conduct Research & Analysis
Review performance data (e.g. Meta Ads Manager, internal reports)
Perform competitor analysis to identify opportunities
Develop creative concepts aligned with campaign objectives
Design Assets Using
Figma (primary tool)
Adobe Suite (for asset preparation, motion, and video editing)
Present Concepts And Final Creatives To
Internal Creative team
Performance Marketing team
Clients (acting as main creative point of contact)
Manage feedback cycles and ensure timely delivery
Deliver final, approved assets ready for campaign launch
Maintain And Update
Client documentation (“Client Cards”)
Creative testing insights and learnings
Track time spent across projects
Collaborate closely with Performance Marketing to analyse results and identify opportunities
- Internal Creative & Marketing Projects
Website design
Social content
Slide decks & presentations
Video and podcast editing
Blog and brand assets
Contribute To
Company OKRs
Process improvements
Internal branding and visual identity
Collaborate with internal stakeholders and follow defined project workflows
- Collaboration & Communication
Manage tasks via tools like Notion, Slack, and email
Maintain Clear And Proactive Communication With
Creative Director
Performance Marketing team
Client
Behaviours & Values
People First
Put yourself in the shoes of clients, colleagues, and stakeholders
Deliver work on time to avoid impacting team performance
Collaborate effectively in a global remote environment
Be mindful of others’ time—keep communication clear and efficient
Tech-Centric
Leverage tools and automation to improve efficiency
Use data and insights to inform creative decisions
Work with marketing platforms (e.g. Meta Ads, Google Analytics) to improve output quality
Ownership & Accountability (Heroic)
Take responsibility for your work and outcomes
Provide constructive feedback and challenge ideas when needed
Be proactive in improving creative performance and results
Invent. Simplify. Be Curious
Maintain a test-and-learn mindset
Continuously explore new tools, trends, and techniques
Suggest Improvements To
Creative processes
Tools and workflows
Team performance and culture
🧾 Reporting Line
Reports to: Creative Director
Minimum Qualifications
Skills & Experience
Creative & Technical Skills
Strong experience in graphic design tools (Figma, Adobe Suite)
Knowledge Of
Motion graphics
Video editing
Social media advertising creatives
Strong understanding of performance-driven design
Awareness Of Current Trends In
Digital marketing
Design and advertising
AI & Emerging Tools
Familiarity with AI-powered design tools (e.g. Midjourney, DALL·E, Adobe Firefly, Runway, etc.)
Ability to leverage AI to enhance creativity, speed, and iteration in the design process
Understanding Of How AI Can Support
Concept generation
Image and video production
Creative testing at scale
Curiosity and willingness to continuously explore and adopt new tools
Portfolio Requirement
A strong portfolio is required as part of the application process
Portfolio Should Demonstrate
Experience creating high-performing ad creatives (preferred)
Ability to translate briefs into compelling visual concepts
Variety across formats (static, video, social, etc.)
Strong attention to detail and brand consistency
Candidates may be asked to walk through their portfolio, explaining:
Creative thinking and approach
Design decisions
Performance impact (where available)
Communication & Organisation
Strong presentation and storytelling skills
Excellent written and verbal communication
Strong time management and organisational skills
Ability to manage multiple projects and deadlines effectively