ACCOUNT EXECUTIVE - Beauty, Wellness Hospitality, Travel & Lifestyle
ABOUT IHC
IHC is a boutique creative consultancy based in Miami, New York, London & Dubai where data meets the cultural zeitgeist.
We take a holistic approach to building brand visibility and driving revenue, positioning our clients as culturally relevant leaders within their industries.
Our team specializes in creative marketing, public relations, and social media for national and international brands across beauty, wellness, hospitality, travel, luxury lifestyle, architecture, and design.
We combine the strategic sophistication of a large agency with the entrepreneurial spirit and intimacy of a boutique firm—serving as a true extension of our clients’ internal teams.
ACCOUNT EXECUTIVE - Beauty, Wellness Hospitality, Travel & Lifestyle
IHC is seeking a full-time Account Executive to join our growing PR team and support a dynamic roster of clients across beauty, aesthetic medicine, wellness hospitality, travel, and lifestyle.
The ideal candidate will have a strong understanding of the podcast landscape and founder visibility opportunities, with the ability to secure organic podcast placements for clients. Candidates should have established relationships with editors, journalists, influencers, and podcast producers, and demonstrate a track record of landing meaningful press coverage and media opportunities for past clients. Experience identifying and securing placements on top-tier podcasts across wellness, business, beauty, and lifestyle is highly valued.
The Account Executive will play a key role in executing integrated communications campaigns, securing meaningful press coverage, supporting influencer partnerships, and elevating the voices of founders, doctors, and brands shaping the future of wellness and lifestyle.
We are looking for someone who is highly organized, media-savvy, culturally aware, and excited to grow within a collaborative agency environment.
Roles & Responsibilities
Media Relations
- Pitch and secure earned media coverage across long-lead, short-lead, digital, broadcast, and podcast outlets
- Maintain strong relationships with editors, journalists, influencers, and podcast producers
- Leverage existing media relationships to secure high-impact press placements for clients
Podcast & Founder Visibility
- Identify and secure organic podcast placements for founders, practitioners, and brand leaders
- Maintain relationships with podcast producers, hosts, and booking teams
- Develop strategic outreach for appearances on top wellness, business, beauty, and lifestyle podcasts
- Prepare talking points and support Founder positioning for podcast interviews
Storytelling & Content
- Draft compelling press releases, pitches, founder bios, media alerts, and press kits
- Develop creative story angles for beauty launches, aesthetic treatments, wellness experiences, and hospitality openings
- Monitor industry trends and cultural conversations to inform pitching strategies
Influencer & Creator Partnerships
- Support influencer outreach, gifting initiatives, and creator collaborations as needed
- Assist in identifying culturally relevant creators aligned with brand positioning
Events & Experiences
- Support the planning and execution of media previews, influencer dinners, wellness activations, and press events as needed with our events team
- Coordinate invitations, press attendance, and post-event follow-up
Client & Campaign Management
- Assist with client communications, media reporting, and campaign tracking
- Monitor and compile earned media coverage and monthly reports
- Manage press lists and maintain accurate media databases
Team Collaboration
- Work closely with IHC's PR, marketing, and social teams
- Help mentor interns or junior team members
- Contribute ideas for creative campaigns and media opportunities
Qualifications
- 4–6 years of public relations experience within an agency environment
- Experience working with beauty brands, aesthetic medicine practices, wellness brands, hospitality, travel, or lifestyle clients
- Proven track record of securing meaningful media coverage across beauty, wellness, lifestyle, and hospitality outlets
- Established relationships with editors, journalists, influencers, and podcast producers within relevant industries
- Strong understanding of the podcast landscape, with experience securing organic podcast placements for founders, practitioners, and brand leaders
- Ability to strategically identify and pitch top-tier podcasts aligned with client positioning and thought leadership opportunities
- Demonstrated success supporting influencer partnerships, creator collaborations, and media activations
- Exceptional writing, storytelling, and media pitching skills, including press releases, media alerts, and editorial pitches
- Strong organizational and project management skills, with the ability to manage multiple client accounts simultaneously in a fast-paced environment
- Proactive, resourceful, and collaborative with a strong attention to detail and follow-through
Requirements
Candidates should provide:
- Two professional references
- Examples of past pitches and writing samples
- Examples of secured media placements
- Examples of podcast placements or media interviews booked for clients
Additional preferences:
- National agency experience preferred
- Existing relationships with beauty, wellness, and lifestyle media and influencers
- Experience managing 4–5 accounts simultaneously
What We Value
At IHC, we value team members who are:
- Curious and culturally connected
- Passionate about beauty, wellness, and lifestyle trends
- Collaborative and supportive teammates
- Strategic thinkers who bring creative ideas to the table
- Detail-oriented with strong follow-through
Schedule:
- IHC business hours are 9 am-5:30 pm EST, with additional work may be needed outside these hours.
- Occasional availability outside standard business hours may be required for media events, launches, or client activations.
This is a remote role, with preference for candidates based in order to meet in person with clients from time to time:
- New York
- Palm Beach / Miami
- Los Angeles
These markets align with the majority of our media relationships and client activations.
Apply at [email protected].