Remotehey

Product Manager - Different Dog

Different Dog was founded to change dogs' lives with real food. We are a subscription-based business delivering hand-cooked food made with fresh, quality ingredients. Our nutrition score on allaboutdogfood.co.uk is 96%, and we've had countless 5-star Trustpilot reviews. We are a team of passionate dog owners who believe that nutrition matters.

We are seeking an ambitious and talented Product Manager to join our growing team and help us change the lives of more dogs by driving product development and innovation as we rapidly scale. This role will be involved in managing our customer-facing website as well as internal projects within the business, working closely with leadership to shape strategic direction and coordinate cross-functional delivery.

Role Responsibilities

Product Strategy & Execution

• Develop and execute product strategies aligned with company goals and customer needs, with particular focus on conversion optimisation and customer retention
• Lead the product roadmap for the Different Dog website, sign-up flows, checkout experience, and account management features
• Manage internal projects including operations systems (scanner systems, stock management)
• Drive data-driven decision making through analytics, user research, and A/B testing frameworks

Cross-Functional Leadership

• Coordinate across Tech, Marketing, Customer Delight, Operations, and senior leadership to define and prioritise product features and improvements
• Manage external contractors and agencies (UX designers, developers, brand agencies) to deliver strategic initiatives within budget
• Present product strategy updates to senior leadership and stakeholders
• Lead agile development processes, including sprint planning, retrospectives, and backlog refinement

Research & Analysis

• Conduct market research and competitive analysis to identify opportunities for product enhancement and innovation
• Gather and analyse user feedback, usage data, Zendesk tickets, and market trends to inform product decisions
• Define and track key product metrics and KPIs (conversion rates, NPS, accessibility scores, user testing completion)
• Implement tracking infrastructure to measure feature usage and impact

Product Management & Documentation

• Create and maintain user stories and product requirements documents
• Define definition of ready and definition of done for all product work
• Own QA processes and acceptance criteria
• Build and maintain product documentation including roadmaps, process templates, and strategic plans

People Management

• Manage UX/Design team members, conducting performance reviews and setting objectives
• Coordinate team workload and capacity planning
• Provide mentorship and career development guidance

Key Requirements

• Minimum 3-5 years of experience in a product-focused role with demonstrated progression and ownership
• Strong track record in Conversion Rate Optimisation (CRO) and data-driven product improvement
• Experience managing direct reports and coordinating cross-functional teams
• Understanding of web technologies and digital product development (experience with Next.js, A/B testing platforms, and modern web stacks preferred)
• Familiarity with agile development methodologies and ability to refine processes
• Strong analytical and problem-solving skills with ability to translate data into actionable insights
• Excellent communication and presentation skills, comfortable presenting to senior leadership
• Working understanding of UX/UI design principles and accessibility standards
• Proficiency in data analysis and relevant tools (analytics platforms, user testing tools)
• Experience with project management tools (e.g., Linear, Jira, Notion)
• Bachelor's degree in Business, Computer Science, or a related field (or equivalent experience)
• Must be UK-based with the right to work in the UK

About You

• Strategic thinker who can balance long-term vision with immediate execution needs
• Self-motivated and able to work autonomously in a scale-up environment with changing priorities
• Customer-centric with a passion for creating great user experiences backed by data
• Effective problem-solver with excellent adaptability and comfort with ambiguity
• Detail-oriented with keen eye for quality whilst maintaining pace of delivery
• Excellent communicator with experience working in collaborative, cross-functional teams
• Professional, flexible, and well-organised with strong time management skills
• Proactive approach with strong ownership over your work and ability to drive projects to completion
• Passionate about dogs and improving their lives through innovative products and services

What Success Looks Like

• Driving measurable business impact through successful product launches that improve conversion rates, customer satisfaction, and retention metrics
• Leading cross-functional teams to deliver high-quality products on time and within budget
• Building strong stakeholder relationships across all departments and effectively communicating product strategy and progress
• Establishing robust product processes including user research cadence, A/B testing frameworks, and data-driven prioritisation
• Developing the product team through effective people management and mentorship
• Making data-informed decisions that balance user needs, business objectives, and technical constraints
• Continuously improving product management practice through retrospectives, process refinement, and learning from both successes and failures

Benefits

• 32 days paid annual leave
• Competitive salary
• Full-time remote working with occasional travel to the Shrewsbury area
• Different Dog employee discount
• Pension with NEST

Different Dog values diversity and inclusion, welcoming people of different backgrounds and abilities. We're more interested in finding the right person who is smart, customer-focused, and gets things done, rather than someone with a perfect skillset. We expect each team member to move fast, have ownership over their work, and hold each other to a high standard. If you're passionate about creating great products, love dogs, and thrive in a dynamic environment where your contributions directly impact the success of the company and the lives of dogs across the UK, we'd love to hear from you!

Please email your CV and application through to [email protected].

Salary range £35-45k.