We’re hiring a Personal Brand & Social Growth Lead to take full ownership of growing a founder-led personal brand and supporting authority-driven content on a company brand account.
This role sits at the intersection of content, growth, and revenue. You will be responsible not just for posting content, but for shaping strategy, directing execution, and turning attention into leads.
This is a high-ownership role for someone who understands how personal brands drive trust, distribution, and demand.
You will own the end-to-end strategy and execution across platforms.
Strategy & Planning
- Plan YouTube long-form content (topics, positioning, angles)
- Plan short-form content aligned with platform-native formats
- Define and evolve content pillars based on performance
- Direct what content should be filmed and why
Content Creation & Direction
- Write long-form content outlines and scripts
- Shape short-form hooks, narratives, and formats
- Work closely with a video editor and designer to produce assets
- Maintain consistency in voice, quality, and positioning
Distribution & Growth
- Post daily across platforms (X, Instagram, LinkedIn, YouTube, TikTok)
- Implement organic growth strategies per platform
- Drive engagement through comments, replies, and conversations
- Iterate quickly based on performance signals
Conversion & Business Impact
- Convert social reach into inbound leads
- Design CTAs, content-to-offer flows, and simple funnels
- Track what content drives attention vs. what drives conversion
- Optimise based on outcomes, not vanity metrics
You are responsible for growth, reach, and lead generation — not just output.
Required Experience
- Proven experience growing personal brands (not just company pages)
- Experience working with founders, creators, or info-product businesses
- Strong understanding of organic social growth mechanics
- Ability to think strategically and execute independently
Skills
- Strong writing and content ideation skills
- Deep understanding of short-form + long-form content strategy
- Comfortable directing editors and designers
- Platform-native knowledge (each platform treated differently)
- Clear understanding of how content converts into leads
Nice to Have
- Experience with education, coaching, or info products
- Experience scaling accounts from low traction to meaningful reach
- Familiarity with multiple audience segments and offers
- Not a scheduling-only role
- Not a VA or junior social media role
- Not focused purely on aesthetics or posting frequency
This role requires ownership, judgement, and accountability.
- Fully remote
- High autonomy, low micromanagement
- Results-focused