Marketing Specialist – EV.com | CarAI
About EV.com & CarAI
EV.com is North America’s first—and most trusted—electric-vehicle marketplace, connecting millions of shoppers with EV-ready dealers and service partners. CarAI is our AI-powered phone and messaging assistant that bolts onto dealership workflows, turning every inbound call or text into a booked appointment. Together, we help dealers sell more EVs, cut lead-handling costs, and elevate customer experience.
Role Summary
As our Marketing Specialist, you’ll build and run dealer-facing campaigns for both EV.com and CarAI. Your mission: translate advanced technology into clear, bottom-line wins that resonate with General Managers, GSMs, and BDC teams—and generate a steady flow of qualified dealer leads.
Key Responsibilities
- Go-to-Market: Craft and execute launch plans (email, paid social, webinars, in-store collateral) for new EV.com and CarAI features.
- Campaign Execution: Own multichannel demand-gen programs that drive dealership sign-ups and move prospects through the funnel.
- Content Creation: Produce case studies, one-pagers, video scripts, and blog posts that speak the dealership language.
- Events & 20-Groups: Plan our presence at NADA, Digital Dealer, state ADA shows, and regional 20-Groups; manage booth themes, pre-/post-event nurture.
- Partner Marketing: Develop joint promotions with DMS, CRM, and inventory-feed partners to widen reach.
- Analytics & ROI: Track CPL, MQL-to-SQL, and ARR influenced; iterate quickly based on data.
Must-Have Qualifications
- 2+ years of dealership-facing marketing experience or direct employment at a dealership (BDC/Internet Manager, Marketing Manager, or similar). This is non-negotiable.
- Proven success generating pipeline for B2B SaaS, automotive tech, or digital retail products.
- Fluent in dealer pain points (lead response time, CSI, paid-ad ROI).
- Hands-on with HubSpot (or similar), Google Ads/Analytics, and basic design tools (Canva, Adobe Express).
- Data-driven mindset; comfortable building quick dashboards in Excel/GA4.
Nice to Have
- Experience marketing AI or MarTech products.
- Existing network among dealer 20-Group leaders or state dealer associations.
- Basic video editing (Premiere Rush, CapCut) or light graphic design.
Compensation & Benefits
- Competitive base + performance bonus tied to marketing-sourced ARR.
- Stock-option package
- Fully remote with quarterly off-sites.
- Health, dental, vision
What's needed
- Résumé + brief note on your best dealer-focused campaign
- Two samples of marketing work (link or PDF)
EV.com and CarAI are equal-opportunity employers committed to diversity, equity, and inclusion.