Marketing Manager – Spain
Responsible for:
- Developing marketing strategies to drive brand positioning and awareness, user acquisition, and supporting the Spanish market to boost its business plans.
- Collaborating with cross-functional teams (Growth, Product, Community, Compliance) to ensure marketing initiatives are tailored to local Spanish user behavior, regulations, and cultural context.
- Managing partnerships with Spanish media outlets, key opinion leaders (KOLs), and communities to promote Bybit through both online and offline channels in Spain.
- Planning and supporting regional marketing campaigns (e.g. referral programs, promotions, airdrops, webinars, AMAs, trading competitions) together with offline events across Spain, especially in Madrid, Barcelona, and other crypto-active cities.
- Monitoring campaign performance and user acquisition data, and iterating based on ROI and engagement.
- Keeping up with local crypto trends, competitor activity, and regulatory shifts in Spain (e.g., CNMV regulation) to inform campaign and positioning strategy.
We are looking for candidates who:
- Have 3+ years of experience in regional or digital marketing, with proven success in building events, PR, and marketing initiatives.
- Have a deep understanding of the Spanish crypto user base, content channels, cultural behavior, and market dynamics.
- Are familiar with marketing tools and platforms (e.g. CRM, analytics, event planning tools, social platforms such as Twitter, YouTube, TikTok, Telegram, Discord, etc.).
- Have experience working with Spanish-speaking KOLs, affiliates, and community partners in the Web3 or fintech space.
- Are proactive, creative, and able to manage multiple campaigns with limited oversight.
- Are results-oriented, with strong skills in performance tracking and reporting.
- Are based in Spain and able to attend local industry events or manage brand activations when needed.