We are looking for a Brand & Trade Marketing Manager UK with a minimum of 4 years of experience, responsible for developing and executing brand and trade marketing strategies in the UK market while ensuring alignment with global marketing guidelines.
This is a permanent role offering a great opportunity to take ownership of a key growth market and contribute to Spraga’s brand development in the UK.
The role requires strong analytical skills, strategic thinking, hands-on execution, and the ability to collaborate effectively across multiple functions, including sales, e-commerce, and global marketing.
Responsibilities:
Brand Strategy & Implementation
Align UK market plans with the global marketing strategy, ensuring consistency in brand positioning and messaging.
Develop and implement the local brand communication plan, covering both offline and online channels.
Drive local sponsorship, PR, events, and partnership initiatives to increase brand visibility and engagement with target audiences.
Support and implement the brand innovation plan in the UK market, ensuring differentiation and market competitiveness.
Monitor market trends, competitor activities, and consumer insights to identify opportunities and risks.
Trade Marketing Strategy & Implementation
Develop and execute the UK trade marketing strategy to drive brand presence and sales growth across key channels, including horeca, modern trade, wholesale, foodservice, independent retail, and e-commerce.
Lead the development and execution of in-store and on-trade visibility plans, ensuring strong brand presence at the point of sale.
Define and execute promotional activities, working closely with the sales team to maximize effectiveness.
Support trade activations, sampling, events, and customer-specific marketing initiatives.
Track trade marketing performance and continuously optimize activities based on data-driven insights.
Brand P&L Management
Own and manage the UK brand P&L together with the commercial team, ensuring volume, revenue, and brand profitability targets are supported.
Analyze actuals vs. budget performance and work closely with the commercial team to develop corrective action plans when necessary.
Optimize marketing spend to maximize ROI while ensuring cost efficiency.
Sales Support & E-commerce Strategy
Work closely with the UK sales team to provide brand and trade marketing support, including POS materials, presentations, customer decks, activations, and training.
Develop and implement the local e-commerce strategy from both a sales and brand perspective, in collaboration with the sales team and in line with global guidelines.
Oversee the strategy and execution for marketplaces and online platforms, ensuring brand consistency and sales growth.
Requirements:
Minimum 4 years of experience in brand and trade marketing.
Experience in the FMCG sector, particularly in beverages, is a strong plus.
Strong knowledge of brand management, trade marketing, and shopper/customer activation.
Experience managing brand P&L and optimizing marketing investments.
Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
Excellent stakeholder management skills, with experience collaborating across sales, global marketing, and cross-functional teams.
Strong attention to detail, organization, and analytical skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Experience in the UK market is a strong advantage.
Experience with premium retail, horeca, foodservice, wholesale, or e-commerce channels is a plus.