🎾 MARKETING MANAGER – SOUL PADEL
Location: National (regular travel required across all clubs)
Reporting to: Marketing Director
Salary: £40,000 - £50,000
Bonus: 20% Short Term Incentive Scheme (on-target performance)
SAME PADEL. MORE SOUL.
We’re not just launching clubs. We’re building communities. We’re embedding a movement.
Soul Padel is on an ambitious growth journey to become the UK’s most dynamic and recognisable
padel operator. As we scale nationally, we are seeking a high-calibre Marketing Manager to lead,
protect and evolve our brand across every touchpoint.
This is not a traditional “campaign management” role.
This is a national brand leadership position inside a fast-growth sports business.
OVERVIEW
The Marketing Manager is responsible for:
Protecting and evolving the Soul Padel brand
Ensuring brand consistency across all venues and channels
Leading brand strategy for all new club openings
Embedding Soul Padel within new communities
Ensuring we become an integral part of each local ecosystem
Driving participation, occupancy and repeat engagement through brand-led activity
You will operate nationally, working closely with:
Marketing Director
Commercial Director
Regional Managers
Club teams
External agencies and creative partners
This is a hands-on role within a scaling business — high ownership, high visibility, high impact.
CORE PURPOSE OF THE ROLE
To build, embed and scale the Soul Padel brand nationally — ensuring that in every city we enter,
we are not just seen as a venue, but as a vital part of the community fabric.
Our brand vision is clear:
We welcome everyone to the court.
Our values guide us:
Meet. Play. Connect.
Your job is to ensure those values are visible, tangible and commercially effective in every club,
campaign and community we touch.
KEY RESPONSIBILITIES
1⃣ National Brand Leadership & Governance
Act as the custodian of the Soul Padel brand guidelines
Ensure consistency across physical clubs, digital platforms, campaigns and retail
Maintain visual identity standards (colour control, typography, devices, imagery treatment)
Own tone of voice implementation — playful, inclusive, energetic, community-led
Evolve the brand as we scale while protecting its integrity
You are responsible for ensuring the brand strengthens — not fragments — as we grow.
2⃣ New Club Openings – Brand & Community Strategy
You will lead the brand dimension of all new club launches nationally.
This includes:
Developing the launch narrative for each new location
Ensuring brand positioning aligns with local demographics
Creating structured launch toolkits for clubs
Leading brand activation at opening events
Embedding Soul Padel into local schools, grassroots organisations, businesses and councils
Ensuring clubs launch with strong occupancy and community momentum
Critically, you will ensure every launch answers one question:
How do we become indispensable to this local community?
3⃣ Community Ecosystem Embedding
Soul Padel must be more than a sports facility.
You will:
Develop national frameworks for local community integration
Partner with Regional Managers to activate locally
Shape programmes that reflect our values — Meet. Play. Connect.
Support growth of sub-brands including:
◦ Soul Sisters
◦ Soul Timers
◦ Soul Circuit
◦ Soul Mates loyalty platform
Ensure brand campaigns translate into meaningful local participation
Success means Soul Padel becomes woven into the social fabric of each town or city.
4⃣ Campaign & Participation Growth
Working alongside the wider marketing team:
Lead brand-led campaigns that drive occupancy and repeat play
Develop scalable campaign frameworks for multi-site rollout
Ensure activity remains measurable and commercially aligned
Analyse participation and engagement metrics
Refine messaging to improve conversion and retention
Brand must drive revenue — not just awareness.
5⃣ Digital, Content & Cultural Relevance
Lead brand direction across social and digital channels
Ensure content reflects our tone of voice principles
Keep Soul Padel culturally current and relevant
Build storytelling around community impact and participation
Work with agencies, creators and ambassadors
Our voice should feel like “a chat between friends on the court.”
6⃣ Retail, Merchandising & In-Club Brand Experience
Collaborate on merchandise storytelling and presentation
Ensure retail reflects our bold visual identity
Align physical club branding with national standards
Support in-club brand theatre and experiential moments
Every touchpoint must feel unmistakably Soul Padel.
PERFORMANCE ACCOUNTABILITY
You will be measured on:
Brand consistency scores across venues
New club launch performance (occupancy & community engagement)
Participation growth post-launch
Social and digital engagement metrics
Loyalty platform engagement support
Contribution to revenue growth via brand activity
Your 20% STI will be directly linked to measurable impact.
CANDIDATE REQUIREMENTS
Essential Experience
5-10+ years in brand or marketing roles
Experience in sport, leisure, hospitality, lifestyle or high-growth consumer brands
Proven track record of launching new locations or market entries
Experience operating in multi-site businesses
Strong campaign planning and execution discipline
Experience working cross-functionally with operational leaders
Skills & Competencies
Strong brand governance capability
Creative thinking with commercial discipline
Ability to scale brand frameworks nationally
Community-building mindset
Data-literate and performance-driven
Excellent stakeholder management
Confident managing agencies and creative partners
PERSONAL CHARACTERISTICS
Entrepreneurial and hands-on
High ownership, low ego
Energised by growth and new market launches
Commercially aware — understands revenue drivers
Inclusive and community-focused
Comfortable travelling nationally and being visible in clubs
WHY THIS ROLE IS EXCEPTIONAL
You will shape the national brand of one of the UK’s fastest-growing sports operators
Your work directly influences how new communities experience padel
You gain visibility across senior leadership
You help embed a sport into local ecosystems
You operate in a high-growth, entrepreneurial environment
You have measurable commercial impact
This is a build role.
Not a maintenance role.
READY TO BUILD A MOVEMENT?
We’re not just opening courts.
We’re building community infrastructure.
We’re creating places where people meet, play and connect.
If you want to shape a national sports brand and embed it into the heart of local communities —
we want to hear from you.
Same padel. More soul.