Health Impact Alliance (HIA) is looking for a senior, collaborative DTC Marketing Lead to help drive the launch and growth of LifelineConnect, our flagship product for the aging-in-place market. This is a hands-on, cross-functional role that sits at the intersection of digital strategy, content, paid media, and marketing technology.
We're in an active build phase which means this person will help shape how things get done, not just execute against a finished playbook. You'll work closely with and take direction from the CMO, contribute to building processes alongside the team, and bring the kind of collaborative energy that makes a small, fast-moving organization actually work. The right person is someone who gets things done with people, not around them, and who finds satisfaction in building something together rather than going it alone.
What you'll lead and contribute to:
- DTC marketing strategy across website, email, social, and paid channels
- Website: supporting content updates, UX improvements, and conversion work
- HubSpot: joining the active CRM and marketing platform build, with a view to taking ownership as the primary marketing user
- Paid social: contributing to briefs, reviewing performance, and helping inform optimization decisions
- Content and editorial calendar: guiding social and blog content
- Campaign planning and reporting
- Agency coordination
- Team mentorship
What you'll bring:
- 5–8+ years of DTC marketing experience, ideally in health tech, consumer health, or a mission-driven product environment
- A genuinely collaborative working style
- Comfort with ambiguity
- Proven experience across paid social, SEO, email, and owned content
- Solid HubSpot proficiency
- A player-coach mindset
- Experience coordinating with agencies and contractors
- Familiarity with aging, senior care, or healthcare markets is a strong plus
- Strong project management instincts
- Clear, proactive communication
Tech stack: HubSpot, Monday.com, Google Analytics / Search Console, Meta Ads, Google Ads, Google Workspace
Engagement: Contract / Freelance, full-time equivalent | Remote, Europe time zone preferred