As the Marketing Lead at Landell Games, you will play a crucial role in shaping our marketing strategy and overseeing the implementation of campaigns to drive player acquisition, engagement, and retention. You will lead a team of marketers to develop and execute integrated marketing plans that effectively promote our games and enhance our brand presence.
Key Responsibilities
Key Responsibilities
- Develop and execute comprehensive marketing strategies to drive player acquisition, engagement, and retention for our games.
- Lead a team of marketers to plan, coordinate, and execute multi-channel marketing campaigns, including digital advertising, social media, email marketing, influencer partnerships, and more.
- Collaborate with cross-functional teams including Product Development, Game Design, and Founders to align marketing efforts with business goals.
- Report marketing performance metrics and KPIs to track campaign effectiveness, optimize marketing spend, and drive continuous improvement.
- Stay updated on industry trends, market dynamics, and competitor activities to identify opportunities for innovation and differentiation.
- Oversee the development of marketing collateral, including creative assets, copywriting, and promotional materials, to ensure consistency and alignment with brand guidelines.
- 1 year of experience in marketing roles within the gaming industry, with a proven track record of success in driving player acquisition and engagement.
- Strong leadership skills with the ability to inspire and motivate a team to achieve ambitious marketing goals. Strategic mindset with the ability to develop and execute data-driven marketing strategies that deliver measurable results.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
- Proficiency in marketing analytics tools and platforms, as well as experience with digital advertising platforms such as Google Ads, Facebook Ads, etc.
- Career Development: This unpaid role is a gateway to professional growth, offering invaluable exposure to the startup ecosystem and the broader gaming industry. We are committed to nurturing your talents, providing mentorship, and helping you build a robust portfolio that could open doors to exciting opportunities in the future.
- Dynamic Team Environment: Join our passionate team, which, despite being small, has achieved significant milestones through dedication and hard work. As we near our game's release, your role will be crucial in realizing our ambitious objectives. This experience offers a unique chance to contribute meaningfully and witness the direct impact of your work.
- Flexible Working Arrangements: We understand the importance of balance. Hence, we offer flexible working hours, allowing you to contribute at times that suit your schedule. This flexibility is ideal for those juggling other commitments, be it studies, part-time work, or personal projects.
- Networking Opportunities: Gain access to our network of professionals in the gaming and tech industries. This role allows you to connect with experts, mentors, and peers, enhancing your professional network and opening up further career opportunities.
- Skill Enhancement: Participate in various training sessions and workshops led by experienced professionals in the field. These sessions are designed to enhance your skills in game development, project management, and other relevant areas.
- Creative Freedom: We value innovative ideas and creative thinking. You will have the opportunity to contribute your ideas and have a say in the game's development, offering a platform to showcase your creativity and problem-solving skills.
- Letter of Recommendation: Upon successful completion of your tenure, we will provide a letter of recommendation, acknowledging your contributions and skills, which can be a significant asset for your future career endeavors.
- Portfolio Building: Work on real-world projects that you can add to your portfolio, demonstrating your practical skills and experience to future employers.