Marketing Expert [$80-$150/hr]
Experienced marketing professionals to evaluate how well AI systems perform real-world marketing work and define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications
Role Responsibilities
Experienced marketing professionals to evaluate how well AI systems perform real-world marketing work and define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications
Role Responsibilities
- Design precise, task-specific grading criteria for real-world marketing deliverables (creative briefs, campaign concepts and decks, brand positioning and messaging frameworks, ad copy and scripts, integrated campaign plans, client-ready presentations)
- Score AI-generated and human work samples against those criteria, with detailed written justifications for every score
- Apply consistent, evidence-based judgment so that scores are reproducible and defensible
- Incorporate structured feedback from senior reviewers and iterate quickly on your work
- 5+ years of professional experience in marketing or advertising
- Background as a creative director, account lead, or brand strategist at top-tier global creative agencies, or in senior brand marketing roles at leading consumer companies
- Deep fluency in the day-to-day craft: writing and evaluating creative briefs, campaign development across channels, brand positioning and messaging, and judging creative work against a brief and a business objective
- Exceptionally strong written communication, with the ability to explain exactly why a piece of work does or does not meet the bar
- Detail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peers
- Prior experience with AI training, evaluation, or human-data projects is a strong plus
- No specialized media-planning or measurement background is required for this