About the Company:
VBET is a leading international gaming operator, licensed in multiple jurisdictions, including Sweden. We are dedicated to delivering innovative, responsible, and fully compliant gaming experiences tailored to the unique needs of each market we serve.
VBET Sweden is part of a global iGaming powerhouse, offering cutting-edge entertainment to players across the country. As we continue to grow our footprint, we’re looking for a visionary Marketing Director to lead our brand strategy in Sweden. This is a unique opportunity for a dynamic marketing leader to drive brand visibility, customer engagement, and market share in a highly competitive landscape.
Location Flexibility: The position offers the flexibility to work either on-site at our Malta office or remotely from Stockholm, depending on your preference.
Role Overview:
As Marketing Director, you'll architect and lead the strategic marketing roadmap for Vbet Sweden, collaborating closely with the Country Director and Chief Regional Officer. Your mission: deliver bold and effective marketing initiatives across all channels that elevate brand recognition, boost player acquisition, and ensure long-term market success.
Key Responsibilities:
- Develop and execute state-of-the-art marketing strategies for online and offline campaigns, acquisition funnels, and branding initiatives specific to the Swedish market
- Lead marketing planning, budgeting, and performance tracking in alignment with executive leadership
- Drive penetration strategies for Vbet.se through innovative approaches tailored to Swedish consumer behavior and regulatory frameworks
- Leverage your professional network to unlock high-impact partnerships, media opportunities, and industry insights across the global iGaming landscape
- Establish, monitor, and optimize KPIs across all marketing functions to ensure performance-driven campaigns
- Direct and empower internal marketing teams, including:
- - SEO strategy & implementation
- - Media Buying & Planning
- - Affiliate Marketing & Partnerships
Requirements:
- Proven senior-level experience in marketing within iGaming or digital entertainment industries
- Strong grasp of Swedish market dynamics, regulations, and player behavior
- Extensive network within the international marketing and iGaming community
- Experience managing cross-functional teams and launching multi-channel campaigns
- Data-driven approach and deep understanding of analytics tools and performance tracking
- Fluent in English; Swedish proficiency is a plus
What we offer:
- The opportunity to build and grow a leading brand in one of the world's most exciting industries
- Collaborative culture with forward-thinking leaders
- Competitive salary and performance-based bonuses
- Creative freedom and autonomy in executing breakthroughs, the opportunity to build and grow a leading brand in one of the world's most exciting industries
- Collaborative culture with a forward-thinking leader
- Competitive salary and performance-based bonus
- Creative freedom and autonomy in executing breakthrough marketing
Ready to shake up the Swedish market with Vbet Sweden? We’d love to hear your story.