About Soul Water
Soul Water is a premium mineral-water brand sold across the Netherlands, Spain, France, Belgium and selected export markets, through hospitality & venues, B2B and retail, and a growing digital channels.
We run deliberately lean: a small, senior core team that owns strategy, brand and relationships, supported by an automated back office and a flexible layer of specialist external partners. Our guiding principle is automate the desk, outsource the hands, keep the brain, internally we orchestrate, we don’t do everything in-house.
We’re scaling and 10Xing the company by 2030. Digital promotion, presence, sales & distribution over various platform and in multiple is one of the biggest levers in that plan: today it’s barely activated. This role owns that build.
The role
You are the single owner of Marketing & Digital. In a lean team that means you set the marketing strategy, brand communication and brand direction, and you make the digital and e-commerce channel actually grow. You do this partly hands-on, but mostly by directing our external partners sharply and holding them to results. It’s a compact role with real ownership: you won’t have a big team, you’ll have leverage (agencies, automation and a strong brand) and you’re expected to use it.
What you’ll own
Brand & marketing direction.
Keep the Soul Water brand consistent and premium across every market and channel; brief and steer the brand-design partners.
Digital & e-commerce growth.
Own the digital sales channels end to end, the engine that takes digital from a small share of revenue to aprox. 20% of the revenu by 2030. This is the core success measure of the role.
Agency orchestration.
Manage our digital/social agency (retainer + performance-linked) and project-based design partners: set the plan and budget, define the KPIs, and hold them accountable to the numbers. Being an effective client of agencies is central to this job.
Demand generation & content.
Direct always-on social and content, campaigns tied to commercial priorities (hospitality/venues, B2B/retail, export), and activations that support sell-in and sell-through.
Performance & reporting.
Track channel performance, marketing-spend efficiency and digital sales against target; report clearly to the CEO and Operating Partner and adjust quickly.
Targets you’ll be measured on
• Take full ownership of marketing cleanly from Q3 2026 without loss of momentum.
• Hit the 2027 digital sales expansion & distribution target ( aprox. €150k) and stand up a repeatable digital growth engine.
• Deliver the year-on-year digital build (aprox. 20% of revenue by 2030), making the agency relationship demonstrably net-positive as the channel scales.
• Keep brand consistency and marketing cost-efficiency as we expand markets.
Who you’ll work with
CEO — brand direction and commercial alignment (hospitality, venues, export).
Commercial / Sales teams — campaigns and assets that support B2B, retail and distributor sell-in across NL, ES, FR, BE and export.
Sales Support & Order Desk — to connect demand to a smooth (and increasingly automated) order and fulfilment flow.
External partners — the digital/social agency and brand-design studios you’ll direct day to day.
What we’re looking for
• 5+ years in marketing with real, demonstrable ownership of a digital / e-commerce growth channel (DTC and/or digital B2B) and ideally in FMCG, beverage, food or a premium consumer brand.
• Proven ability to manage agencies as a sharp client; including setting briefs, budgets and KPIs and getting results, rather than doing all execution yourself.
• Strong commercial and data instinct: comfortable owning a revenue number, reading channel performance and reallocating spend to what works.
• Hands-on brand sensibility and able to protect a premium identity across markets.
• Self-sufficient, Ownership mindset/drive and senior enough to operate with little oversight at 0.5 FTE
• Fluent in Dutch and working proficiency English and/or Spanish/French a strong plus given our markets.
Nice to have
• Experience taking a digital channel from near-zero to a meaningful share of revenue.
• Familiarity with hospitality/on-trade and retail go-to-market.
• Comfort with marketing automation and a lean, tech-enabled way of working.
How you work
You fit Soul Water if you’re an orchestrator, not an executor and as someone who creates leverage through partners and systems rather than headcount.
You’re comfortable with ambiguity and a flexible part-time rhythm, you own outcomes without being managed closely, and you’re energized by building a digital sales & marketing channel rather than maintaining one. You’re commercial first, creative second: brand matters to you, but so does the number it drives.
Practical details
• Scope: 0.5 FTE (aprox. 20 hrs/week), with flexibility on how the hours are arranged (as long as you own the job and create impact and upswing).
• Start: early Q3 2026.
• Location: Based in The Netherlands, flexible / hybrid, but operating within the European time zone.
• Growth: as the company scales, this role is positioned to grow into the senior Marketing & Digital function leadership.