Job Description:
We are seeking a talented and experienced Freelance PPC and Social Media Manager to join our team. In this role, you will be responsible for managing and optimizing paid search campaigns on Google and LinkedIn, ensuring lead generation and quality, providing strategic consulting, and executing content copywriting for paid search and social media.
Responsibilities:
PPC Management for end client - Google
Optimize and implement paid search campaigns on Google.
Manage lead volume and quality.
Provide monthly optimization insights.
Offer strategic consulting.
Execute content copywriting for paid search, including quarterly content refresh, collaborative concept development with Wordbank and Client input, and feedback and revisions after client review.
Management for end client - LinkedIn
Optimize content for implementation on paid LinkedIn.
Provide content recommendations.
Offer strategic consulting.
Execute content copywriting for paid social, including quarterly content refresh, collaborative concept development with Wordbank and Client input, and feedback and revisions after client review.
WHO IS WORDBANK?
We’re the marketing localization people. We connect global brands to local customers with language that engages and informs. More importantly, we're the first marketing localization agency to achieve B Corp certification. We’re committed to triple-bottom-line standards of people, planet, profit.
To get to know us better visit wordbank.com
We look forward to hearing from you!
- 5+ years of experience
- Proven experience in managing PPC campaigns on Google, LinkedIn and Programmatic platforms.
- Proficiency in optimizing lead volume and quality.
- Strong analytical skills and ability to provide actionable insights.
- Experience in strategic consulting for PPC and social media.
- Proven experience in keywords and market research.
- Exceptional Spanish and English language copywriting skills with a focus on landing page and ad copies.
- Ability to collaborate effectively with internal teams and clients.
- Fluency in both English and Spanish
- Ability to meet with end client as needed
- Detail-oriented and able to manage multiple projects simultaneously.
- Self-motivated with a passion for driving results.
- Local market research: provide local insights on the target vertical
- Local platform research: review and recommend marketing channels/placements/creators
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Social media platforms
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Search engines
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Influencers/content creators
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Blogs
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Podcasts
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Programmatic DSPs
-Local strategy recommendations: aside from standard digital media, review and recommend tactics that are locally successful (mailers? Out of home? etc)
