Remotehey

Influencer Director 

Remote (within the UK) 

£65,000 - £75,000 (DOE) + 10% bonus unlocked on performance

About IRG

IRG Media is an influencer marketing agency focused on building high-performing creator partnerships for global brands.

We work with Travel, Wellness, and Entertainment brands to run performance-driven influencer campaigns across multiple markets. Our focus is simple: connect the right creators with the right brands and deliver campaigns that perform.

Role Overview

The Influencer Director owns the overall quality and performance of IRG’s campaign delivery.

As the agency grows, we are investing heavily in building a world-class delivery function. That means better campaign performance, stronger creator selection, better client retention, and a team that consistently raises the standard of execution.

The Influencer Director will play a central role in achieving this.

You will oversee the fulfilment side of the agency — ensuring that campaigns perform, creators are selected intelligently, and client relationships remain strong and long-lasting.

This role requires someone who understands the influencer ecosystem deeply. You should know what makes creators perform, what signals matter, and which creators should never be pitched.

You will lead our Campaign Managers and delivery team, ensuring they operate with strong strategic thinking, operational clarity, and high standards of execution.

At the same time, you will work closely with both Sales and Influencer Sourcing, ensuring that:

• Sales pitches the right creators (Performance being at the forefront)
• The influencer team sources the right talent
• Campaign delivery consistently drives client performance

This role sits at the intersection of campaign performance, creator strategy, and team leadership.

Why now?

We’ve reached a stage where performance, consistency, margin control and team development all need dedicated ownership. Your role here will be to do exactly that as we scale into being an influencer first performance agency. 

Key Responsibilities

Campaign Delivery Leadership

Own the quality and consistency of IRG’s campaign delivery.

• Overseeing all active campaigns and ensuring strong execution
• Ensuring creator selections are strategically sound and performance-driven
• Reviewing campaign strategy before launch when necessary
• Ensuring campaigns meet client performance expectations
• Maintaining strong internal processes for campaign fulfilment

You are responsible for ensuring IRG campaigns consistently deliver value for clients.

Creator Strategy and Performance Oversight

Act as the agency’s internal authority on influencer performance and creator quality.

• Understanding which creators consistently perform across markets and verticals
• Identifying poor-performing creators and preventing them from being pitched
• Developing frameworks for evaluating creators beyond surface metrics
• Improving how creators are sourced, evaluated, and selected for campaigns
• Working with the influencer team to strengthen the agency’s creator network

Your role is to ensure that IRG consistently works with creators who actually drive results.

Client Success, Retention and Relationship Stength

Own the overall health of client relationships within the delivery function.

• Monitoring client satisfaction and campaign performance
• Identifying early signs of risk (performance issues, misalignment, communication gaps)
• Supporting Campaign Managers in high-stakes client conversations
• Ensuring clients have clear campaign expectations and delivery clarity
• Protecting and strengthening long-term client relationships

The goal is simple: clients stay because campaigns perform.

Leadership and Team Development

Lead and develop the Campaign Manager and Influencer sourcing team.

• Coaching Campaign Managers on Influencer selection, strategy, communication, and execution
• Providing guidance on campaign planning, creator selection, and performance evaluation
• Conducting performance reviews and development planning
• Raising the standard of strategic thinking within the delivery team
• Creating a culture of ownership, urgency, and accountability

Your job is to build a strong, capable delivery team that consistently performs at a high level.

Commercial Accountability

Play an active role in growing revenue within existing client relationships.

• Identifying upsell and expansion opportunities within campaigns
• Supporting Campaign Managers in positioning additional creator partnerships
• Helping structure stronger campaign proposals when opportunities arise
• Ensuring campaigns are delivered efficiently and profitably
• Ensure post campaign wash ups are done with value and intentionality

Strong campaign delivery should naturally lead to higher client investment and long-term partnerships.

Cross-Functional Collaboration

You will work closely with multiple teams across the agency:

Sales Team

• Ensure the right creators are pitched during the sales process
• Support strategic campaign proposals when needed

Influencer Team

• Improve creator discovery and sourcing frameworks
• Ensure the agency’s influencer network remains high quality and is structured correctly

Operations

• Identify systems, processes, and campaign delivery efficiency
• Identify tracking systems and internal SLA’s for the team

Strategic and Operational Oversight

Provide senior oversight across the delivery function.

• Improving internal workflows across campaign fulfilment
• Strengthening collaboration between Sales, Influencer Sourcing, and Delivery
• Identifying operational bottlenecks and solving them
• Implementing frameworks and processes that improve campaign quality
• Bringing clarity and structure to a fast-moving environment

Your goal is to ensure IRG’s delivery function scales without losing quality. As a startup and fast moving environment - chaos is at the forefront. Your job is to provide clarity amidst that chaos. 

Success in This Role Looks Like

• Client churn decreases and relationships become stronger
• Campaign Managers grow into stronger operators and strategists
• Campaign performance becomes more consistent across clients
• IRG becomes known for selecting the right creators, not just more creators
• Upsell and expansion revenue increases quarter-over-quarter
• Client issues are resolved quickly with minimal escalation
• The delivery team operates with greater clarity, structure, and confidence

You’ll Thrive in This Role If…

• You deeply understand the influencer ecosystem and creator performance
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• You can quickly identify which creators will perform — and which will not
• You care about client outcomes, not just campaign activity
• You enjoy developing and mentoring high-performing teams
• You take ownership of problems and resolve them quickly
• You think strategically but are also comfortable being hands-on when needed
• You thrive in fast-paced, high-growth environments
• You think in scale

Salary Range & Benefits:

• £65k - £75k DOE
• Fully remote
• Large progression for growth (uncapped growth potential here given we are small)
• Be one of the early members to shape and build the company vision

This role is not for you if:

• You prefer to stay hands-off from campaign execution
• You are uncomfortable taking accountability for client performance
• You see leadership as administrative rather than strategic
• You prefer slow-moving environments with low urgency

     Vision for This Role

The vision for the Influencer Director is to build and lead one of the strongest campaign delivery functions in influencer marketing.

At IRG, campaign success does not come from volume or guesswork. It comes from selecting the right creators, executing campaigns with precision, and consistently delivering results for brands.

The Influencer Director exists to bring clarity, discipline, and expertise to this entire process.

This role will ensure that IRG consistently works with creators who actually perform, not simply those who appear popular on the surface. Through deep understanding of the creator ecosystem, performance signals, and campaign dynamics, the Influencer Director will help the agency make better decisions at every stage of a campaign.

They will oversee the full delivery function while strengthening the connection between Sales, Influencer Sourcing, and Campaign Management, ensuring that:

• Sales teams pitch creators that genuinely fit brand objectives
• Influencer sourcing focuses on quality and performance potential
• Campaign managers execute campaigns with strategic clarity and high standards
• Clients experience strong results and long-term confidence in IRG’s approach

Over time, the Influencer Director will become the agency’s internal authority on creator performance.

They will shape how IRG evaluates influencers, challenge poor creator selections, and build frameworks that help the agency consistently identify creators who deliver real results.

By combining strategic oversight, creator expertise, and strong team leadership, this role will transform IRG’s delivery function into a system that scales without sacrificing quality.

The long-term ambition is clear:

IRG becomes known not simply for running influencer campaigns, but for consistently choosing the right creators better than anyone else in the market.

The Influencer Director plays a central role in making that reputation a reality.