Influencer Coordinator with IRG Media
About Us
We’re an influencer marketing agency working with high-growth Travel, Wellness, Lifestyle, and Entertainment brands across the US, UK, and global markets.
Our campaigns are not talent-list dumps.
They are targeted, data-backed, and built for performance.
And none of that works without creator precision.
This role exists at the intersection of sales, execution, and influencer systems.
The Role
Remote, EU / UK Preferred
£13,500 - £17,500 (DEO) + performance based growth potential
As an Influencer Coordinator, you are responsible for building and maintaining the creator supply engine that powers everything — discovery, CRM readiness, and brand-fit matchmaking.
You are not here to “add creators to a sheet.”
You are here to:
Curate high-converting creators
Keep the sales engine moving with clean, pitch-ready data
Build systems of scale for outreach and CRM
Why This Role Exists Now
As IRG scales delivery, our biggest bottleneck is no longer brand interest — it’s creator precision and system consistency.
We’re pitching the wrong creators too late.
We’re missing sales momentum because discovery and CRM aren’t moving fast enough.
And we’re wasting time chasing down missing data that should’ve been there from the start.
This role exists to solve that.
Right now:
Our sales team is generating qualified brand demand
Our campaigns team is ready to execute
But our creator pipeline needs to match that speed and quality
We don’t need more creators.
We need the right creators, in the right format, ready to pitch — before the brand even asks.
This role exists to build that supply engine — and keep it clean, fast, and focused.
Responsibilities / Ownership
1. Creator Discovery & Brand Fit Matching
You are responsible for ensuring we always have the right creators ready — before the brief even lands.
This includes:
Owning discovery across 2–4 brand briefs at once
Finding creators that match niche, demo, pricing, and platform fit
Stress-testing creator alignment against actual sales priorities
Prioritizing volume without sacrificing quality
Flagging gaps early so campaigns don’t get delayed
You are accountable for creator supply — not just in quantity, but in deal-readiness.
2. Outreach Execution & Creator Follow-Up
You are responsible for generating momentum with creators — and keeping it alive.
This includes:
Sending personalized outreach to 15-25+ creators/day using tools like Instantly
Maintain a 90% completion rate to follow ups within 48 hours of receiving it.
Establish a RR baseline and optimise RR accordingly
Reactivating past leads and pushing warm creators to pitch-ready
Tracking every contact thread clearly and tagging creators by response stage
Outreach is not “just sending emails.”
It’s your job to convert discovery into qualified supply.
3. CRM Accuracy & Pitch-Ready Data
You are responsible for keeping the database clean, up-to-date, and sales-usable.
This includes:
Ensuring 80–90% pitch-ready completeness across all entered creators
Logging key fields: Demo, Rates, Performance, Brand Tags, Format Fit
Removing duplicates and requalifying old contacts
If sales can’t use your CRM, it’s not a database — it’s dead weight.
You own keeping it alive.
4. Sales Collaboration & Creator Quality
You are responsible for ensuring sales has creators worth pitching.
This includes:
Flagging high-fit creators to sales before they’re asked for
Listening to sales feedback on what’s converting and adjusting accordingly
Tagging creators by brief relevance, platform format, and pricing logic
Treating the roster like a deal pipeline — not just a directory
You are not in sales.
But sales wins because your work is usable, timely, and strategic.
5. System Hygiene & Process Improvement
You are responsible for your own workflow and the systems that support it.
This includes:
Updating ClickUp tasks daily, with no overdue discovery or CRM actions
Monitoring VA-led discovery and enforcing quality benchmarks
Surface risks early: e.g. “we don’t have enough creators with US women 25+”
Suggesting ways to improve tracking, outreach, or CRM processes
If the same problem happens twice — discovery, CRM, or outreach — the process is broken.
You are expected to fix it or flag it with solutions.
Success in This Role Looks Like
Within 30 days:
You own the discovery system for 2+ briefs
You understand brand fit logic without asking every time
You consistently update the Influencer CRM / Nertwork before 9AM daily
Within 90 days:
Sales is closing deals from your creators
You are pitching creators to sales team before sales even asks
No duplicate entries, no messy CRM, no forgotten leads
Within 6–12 months:
You manage multiple discovery workflows across team members (ICs/VAs)
You’re improving brand approval rate of creators directly sourced by you
You’re a key part of why campaigns get delivered on time and on target
You’ll Thrive in This Role If…
You’re obsessed with systems and details
You care about who gets pitched and why
You want to see your work directly fuel revenue
You follow through — always
You’re fast, focused, and you never leave CRM work for “later”
You’ll Struggle in This Role If…
You’re disorganized or slow with updates
You think “discovery” means copying someone else’s list
You need constant handholding
You avoid ownership under pressure
Progression
This role can grow into:
Influencer Partnerships coordinator (handling brand comms and pitching)
Head of Discovery Systems (scaling tools, hiring, and processes)
…but only once:
your discovery system consistently closes deals
your CRM is trusted by everyone in sales
Benefits
£13,500 - £17,500 (DEO) + performance based growth potential
Fully remote
Clear progression into Sales roles which involve commission on deals closed
High-trust, high-expectation environment
Large progression for growth (uncapped growth potential here given we are small)
Be one of the early members to shape and build the company vision