Are you passionate about the power of digital marketing to drive business growth? Are you a natural problem solver with an 'intrapreneurial' spirit? Sounds like you're in the right place!
Note: This is a 1-year position covering for parental leave. Candidates should be open to the possibility of taking on a freelance role, invoicing monthly.
Preferably working from Gothenburg (remote-based is also possible)
The Opportunity
We are looking for an exceptional individual to lead and grow our Inbound Marketing Team, managing a team of cross-functional specialists including Paid Media, Content and Creative, and Marketing Automation. Are you up for the challenge?
The Challenge
The purpose of the Team Leader is to support, build, and grow the Inbound Marketing business unit. Think of the role as being like an 'intrapreneur' – an internal entrepreneur. This means you must have a growth mindset and be comfortable with being in the stretch zone. A big part of the role is to be Client Project Manager/Account Manager, so you will be wearing at least 2 hats in this role, just like any small agency leader does.
You will report to the CEO who will hold you accountable for:
- Sales & Growth: You will drive new and existing client sales through our sales cycle. Working alongside key colleagues, you will manage your own prospecting and sales dialogues with new leads and existing clients.
- Employee Engagement: Keeping your teammates engaged and motivated through your sound leadership, clear and consistent communication, timely support of their needs, response to challenges and issues, and provision of one-on-one support and performance management.
- Team Utilization: Ensuring your teammates have full work schedules driven by your focus on new and existing client sales and working with the unit's project managers to maximize your team's utilization.
- Profitability: Maintaining a targeted net profit margin for your team by careful management of revenue, utilization, and staff costs.
- Revenue: As a growth agency, we set ourselves ambitious growth targets. You will aim to exceed revenue targets by ensuring quality deliverables from your team while identifying expansion opportunities for existing clients and bringing onboard new clients.
Specific Duties
- Account manager and strategist to a portfolio of clients.
- Trusted strategic advisor with key clients, towards developing lasting and rewarding relationships.
- Create compelling and high-converting client proposals.
- Drive revenue from service upsells and existing service solution retention.
- Take the lead in creating weekly/monthly performance reports to highlight wins, areas of improvement, and recommendations for future campaigns and initiatives.
- Oversee the execution and production of client project deliverables that meet or exceed clients' expectations.
- Conduct one-to-ones, performance reviews, and team meetings.
- Contribute to internal strategic meetings.
- Maintain discipline around processes that ensure best practices in client projects, as well as Brightvision's internal processes and tools.
- Monitor demand and capacity in your team and lead recruitment processes.
- Should be familiar with current AI tools and trends and adapt processes to continuously drive improvement for clients.
Requirements
- A minimum of 3 years of leadership experience in a similar role.
- At least 3–5 years of experience growing revenues in a team or business.
- At least 5 years of experience working in a fast-paced digital marketing environment.
- Experience analyzing data across digital marketing channels, including paid media, content performance, and marketing automation.
- Previously worked in an agency in a role with significant client contact.
- Strong understanding of inbound and growth marketing principles.
- Comfortable working towards deadlines in a project-based environment.
Desirable Experience
- Experience in B2B marketing.
- Familiarity with marketing automation platforms such as HubSpot or Marketo.
- Experience with content strategy or SEO.