Director of TikTok Shop - DTC Apparel & Active Lifestyle
A fast-scaling apparel and active lifestyle brand is hiring a Director of TikTok Shop to own and scale its TikTok commerce business into a high-growth, profitable revenue channel.
This is a full-funnel TikTok Shop leadership role, responsible for building and scaling a creator-led commerce engine across acquisition, conversion, and retention within the TikTok ecosystem.
The business has strong product-market fit and existing traction in performance channels, and is now entering its next phase of scale - moving from early TikTok Shop performance to a fully systemised, creator-driven revenue engine with high testing velocity, scalable affiliate infrastructure, and strong unit economics.
What you’ll own
- End-to-end ownership of TikTok Shop revenue and performance
- Scaling creator, affiliate, and influencer commerce ecosystems
- Building and optimising live shopping strategy and execution
- Driving product merchandising, storefront optimisation, and conversion rate improvements
- Managing TikTok paid + organic performance in partnership with media teams
- Developing and scaling a high-velocity content and creative testing system
- Growth analytics across GMV, CAC, AOV, conversion rate, LTV, and contribution margin
Experience
- 5–10+ years in ecommerce, social commerce, affiliate marketing, or performance growth
- Proven success scaling TikTok Shop or creator-led commerce channels
- Strong understanding of affiliate ecosystems, creator partnerships, and live commerce
- Experience operating in high-growth DTC or marketplace environments
- Strong analytical and commercial fluency (GMV, CAC, AOV, ROAS, LTV, margin)
Ideal profile
- Head of TikTok Shop / TikTok Commerce lead in a high-growth DTC brand
- Social commerce lead from TikTok, marketplace, or affiliate-driven businesses
- Performance marketing leader who has expanded into creator-led revenue channels
- Operator who has built or scaled affiliate + influencer commerce systems
Core objective
Turn TikTok Shop into a fully integrated, scalable revenue engine by connecting creators, content, merchandising, and performance optimisation into a single high-growth system.