We’re Hiring: Head of Social Media
Salary: Competitive, based on experience
Location: Remote (UK-based)
About Beautiful Earth
We’re one of the fastest growing jewellery brands in the UK – over 5 million pieces sold to 1Million+ customers worldwide in just 5 years. Our team is kind, talented and driven with big goals. We consistently innovate, test new things and learn fast. If this sounds exciting to you then keep on reading.
About the Role
You’ll own and lead our organic social strategy across Instagram and TikTok with full responsibility for growth, engagement, and brand storytelling.
This is a results-driven role. You’ll be accountable for building channels that consistently perform and not just posting content.
You’ll set the creative direction, develop high-performing content concepts, and turn ideas into consistent output through our internal Social Media Exec and a network of external creators. You’ll lead social-first shoots and collaborate closely with our content team to ensure every campaign delivers standout social content.
As we scale, you’ll build and lead a best-in-class social team.
What You’ll Do
- Strategy & Direction: Own organic social across Instagram and TikTok, defining content strategy, formats, and creative direction to drive growth
- Content & Creators: Lead daily execution through our Social Media Exec and build a network of creators to produce high-quality content at scale
- Ideas & Trends: Turn trends, insights, and competitor activity into content that performs
- Shoots & Production: Plan and run social-first shoots, working with the content team to ensure every shoot delivers strong social assets
- Performance & Growth: Track performance, test constantly, and double down on what works, building repeatable formats that drive consistent views and engagement
- Team Building: Hire and scale the social team over time
What We’re Looking For
- A proven track record of growing social accounts with clear, measurable results - this is the #1 requirement
- You’ve either built or been a key driver behind a fast-growing account (brand or personal)
- Deep, intuitive understanding of TikTok and Instagram. You know what performs, why it performs, and how to replicate it
- Strong creative instincts - you can spot winning ideas and turn them into high-performing content
- Experience managing creators and getting consistently high-quality output
- Highly organised and execution-focused - able to manage multiple creators, content, and shoots at the same time
Perks
- A high-performing, ambitious, and genuinely kind team
- Remote working with fully paid trips to London to meet with the team through the year.
- A fully paid team holiday anywhere in the world.
- 25 days paid holiday and 8 UK bank holidays.
- Free jewellery!
- Monthly fitness budget.