🧠 Head of Sales (Precision Process + Performance)
📍 Remote - Preference for CET or adjacent time zones
👋 About Bina
bina is not just another online school. We're building the future of learning - AI-powered, hyper-personalised, globally scalable education for 4-12 year olds.
We've grown 4.5x YoY to $2M ARR, with families in 35+ countries. And yet, we're barely at the starting line. Just 0.25% of the US homeschooling market puts us at $116M ARR. The broader $100B+ private education space - with $71B in ESA tailwinds - is wide open.
We're here to redesign the experience of school from the ground up - and we're building the precision-engine to power it.
🎯 The Role
We're looking for a high-output, methodical, metrics-obsessed Head of Sales to lead our growth engine. This isn't about charisma or "doing what worked last time" - it's about systems thinking, relentless testing, and architecting a machine that converts consistently at scale.
In this role, you'll both sell and systemise - directly owning our inbound funnel and then building out a repeatable model via playbooks, tools, and training. You'll work cross-functionally with marketing, product, and learning success to ensure the entire customer experience is tightly aligned and constantly improving.
💻 What You'll Be Doing
🛠️ Sales Process Ownership
🧬 What We're Actually Looking For
🚫 Not: A great talker, impressive generalist, or intuitive closer
✅ Yes: A structured thinker with a playbook mentality and technical fluency
You'll thrive here if you:
🎁 What You'll Get
You're a builder of sales systems, not just a closer.
You see sales as an engine, not a pipeline.
You lead with rigour, not just charisma.
You've been waiting for a challenge like this.
Let's talk.
✅ How To Apply
bina has appointed EQL EdTech as its exclusive recruitment partner for this position. All applications and enquiries will be managed by the EQL EdTech team on bina's behalf.
📩 Submit your CV and a tailored cover letter via EQL's application portal on this advert
👉If you're not sure and would like to chat first - contact us here - https://www.eqledtech.com/contact
Want to explore more about bina? Start here: www.thebinaschool.com
📍 Remote - Preference for CET or adjacent time zones
👋 About Bina
bina is not just another online school. We're building the future of learning - AI-powered, hyper-personalised, globally scalable education for 4-12 year olds.
We've grown 4.5x YoY to $2M ARR, with families in 35+ countries. And yet, we're barely at the starting line. Just 0.25% of the US homeschooling market puts us at $116M ARR. The broader $100B+ private education space - with $71B in ESA tailwinds - is wide open.
We're here to redesign the experience of school from the ground up - and we're building the precision-engine to power it.
🎯 The Role
We're looking for a high-output, methodical, metrics-obsessed Head of Sales to lead our growth engine. This isn't about charisma or "doing what worked last time" - it's about systems thinking, relentless testing, and architecting a machine that converts consistently at scale.
In this role, you'll both sell and systemise - directly owning our inbound funnel and then building out a repeatable model via playbooks, tools, and training. You'll work cross-functionally with marketing, product, and learning success to ensure the entire customer experience is tightly aligned and constantly improving.
💻 What You'll Be Doing
🛠️ Sales Process Ownership
- Fully own and optimise the entire inbound funnel (lead > call > close > handover)
- Use data to refine every stage - from lead scoring and call scheduling to pipeline hygiene and CRM automation
- Create, test, and optimise scripts, email sequences, and collateral
- Build dashboards, track key conversion metrics, and report insights weekly
- Use analytics to drive experimentation across every stage of the funnel
- Run A/B tests to boost intro call attendance, reduce time to close, and improve email response rates
- Identify bottlenecks and systematically remove friction points
- Architect a modular sales playbook (scripts, objection handling, onboarding plans, KPIs, tech stack)
- Ensure every rep knows exactly what "good" looks like - and how to get there
- Integrate feedback loops with product and learning success teams to continuously refine positioning and messaging
- Hire and develop a lean, high-performance sales team (3-4 hires in first 6-9 months)
- Drive daily accountability via KPIs, 1:1s, role plays, and structured feedback
- Build a culture that prizes curiosity, discipline, and customer obsession
- Once the inbound engine hums, design our outbound sales strategy:
- B2C campaigns for targeted segments
- B2B2C partnerships (e.g., relocation firms, remote work platforms, consultants)
- ESA-aligned regional pilots and government partnerships
- +20% SQL > closed conversion
- +20% intro call attendance
- Reduced average time-to-close
- A clear, scalable playbook used consistently across team
- Happy, high-performing reps - and delighted families
🧬 What We're Actually Looking For
🚫 Not: A great talker, impressive generalist, or intuitive closer
✅ Yes: A structured thinker with a playbook mentality and technical fluency
You'll thrive here if you:
- Have 3+ years owning and optimising complex, high-touch B2C or B2B SMB sales funnels
- Have built or scaled CRM systems and sales ops in a high-growth or early-stage startup
- Are fluent in HubSpot, Zapier, analytics tools, dashboards, and workflow automation
- Love testing hypotheses, finding efficiency gains, and designing repeatable systems
- Combine commercial savvy with a data-driven, experimental mindset
- Can roll up your sleeves to sell while simultaneously scaling yourself out
- Have experience in EdTech, international education, online learning, or education sales, and understand how to build trust with parents, educators, or institutions in complex, values-driven sales
- Tech-enabled education, children's services, or trust-based sales
- Mission-driven startups where precision, quality, and empathy matter equally
🎁 What You'll Get
- Fully remote flexibility (CET ±2 preferred)
- Competitive salary + meaningful equity
- Direct access to founders and strategic influence
- A mission you'll be proud to talk about at dinner
- A blank slate to build something that works because of your input
You're a builder of sales systems, not just a closer.
You see sales as an engine, not a pipeline.
You lead with rigour, not just charisma.
You've been waiting for a challenge like this.
Let's talk.
✅ How To Apply
bina has appointed EQL EdTech as its exclusive recruitment partner for this position. All applications and enquiries will be managed by the EQL EdTech team on bina's behalf.
📩 Submit your CV and a tailored cover letter via EQL's application portal on this advert
👉If you're not sure and would like to chat first - contact us here - https://www.eqledtech.com/contact
Want to explore more about bina? Start here: www.thebinaschool.com