Head of Community & Events
Role Overview
The Head of Community & Events is the conduit between Outsite, its members, and its global locations. This role owns the end-to-end community experience across online platforms, IRL activations, and events, while managing local Community Managers and ensuring a consistent, high-quality Outsite guest experience.
You will design and execute community strategy, host and oversee online and in-person events, manage and support Community Managers across locations, and serve as a visible representative of Outsite both online and on the ground. Success in this role is measured through member retention, sentiment, referrals, engagement, and conversion via community-led initiatives.
Key Responsibilities
1. Community Strategy & Activation
- Lead Outsite’s global community function across digital and in-person touchpoints.
- Design, execute, and maintain a cohesive community strategy that fosters belonging, connection, and advocacy.
- Create and manage a recurring community events calendar (online and IRL).
- Identify, empower, and support community ambassadors—members who help activate local culture and programming.
- Ensure consistent community standards and guest experience across all ~40 Outsite locations.
2. Community Manager Leadership
- Train, support, and manage Community Managers across locations.
- Conduct regular check-ins: Twice per month for new managers (first month), Monthly for performance support, Quarterly performance evaluations
- Plan annual community managers retreat (4x per year)
- Keep Community Managers engaged, aligned, and motivated within the broader Outsite Community.
- Flag performance issues and operational concerns to the COO as needed.
3. IRL Events & Location-Based Programming
- Oversee all Cowork Cafe and house-level event programming in collaboration with local managers.
- Guide event strategy: topics, formats, speakers, and experience design.
- Coordinate logistics, RSVPs, and publishing (including Meetup).
- Ensure alignment between Cowork Cafe managers and Marketing on deadlines and deliverables.
- Travel frequently across Europe to host or attend events, launch parties, retreats, pop-ups, run clubs, and community activations.
- Check in with local managers before and after each event to ensure quality and consistency.
- Track event performance and review analytics quarterly to refine programming.
4. Online Community Management
- Own and maintain Outsite’s online community spaces (WhatsApp, Member Hub).
- Add new locations and onboard members into relevant channels.
- Monitor, troubleshoot, and resolve issues within community platforms.
- Establish consistent engagement rituals (news updates, questions, polls, prompts).
- Respond to member inquiries and act as a liaison between members and the Outsite team.
- Maintain an active, authentic presence in community discussions.
5. Online Events
- Oversee Outsite’s online events program.
- Host or moderate 1–2 online events per month, including mixers, expert talks, networking sessions, Q&As, and skill-shares.
- Track attendance, engagement, and conversion from online events.
6. Membership Management
- Welcome and onboard new members through intros, small group sessions, and city-based meetups.
- Collect, synthesize, and share community feedback with Operations, Product, Marketing, and Leadership. Reach out to our most active Members
- Connect with Members who are disengaged with Outsite
- Leverage community insights to improve member experience and retention.
- Partner with Growth to amplify referrals, testimonials, and community-led word-of-mouth.
7. Presence & Brand Representation
- Serve as a visible and trusted Outsite community representative.
- Engage regularly in online community spaces (welcomes, replies, recaps, highlights).
- Appear on Outsite’s LinkedIn and Instagram around events, house visits, and community stories (in collaboration with Marketing; not responsible for content strategy - only self-publishing).
- Uphold Outsite’s premium brand, tone, and aesthetic in all member-facing interactions.
8. Membership Sales
- Take scheduled calls with prospective members.
- Clearly explain and sell the Outsite Membership.
- Support conversion through community-led storytelling and event participation.
9. Quarterly Projects
- Lead or contribute to quarterly, project-based initiatives across Impact, Marketing, and Sales.
- Example focus area: Trips Product
- Program 28-day itineraries with the support of local community managers, to be sold via outsite.co/outsite-trips
- Take part in the itineraries when needed (likely to be in host capacity for part of the trip, as well as the local manager)
- Collect feedback on trips and use it to shape future Trips products
- Support promotion and marketing of the Trips, supporting the Outsite Marketing team
Community Metrics & Reporting
Track and report on:
- Member sentiment
- Referral volume
- Online and IRL event participation
- Conversion from events
- Community-driven retention
- UGC and community advocacy output
Use insights to iterate on programming, communication, and experience.
Ideal Profile
- Based in Europe and willing to travel extensively
- 3–5+ years experience in community building, hospitality, events, or membership-led businesses
- Exceptional host and facilitator (online and in-person)
- Highly social, warm, organized, and people-driven
- Strong operational and logistical skills
- Confident public-facing communicator, comfortable on camera
- Brand-aware with strong aesthetic and experience standards
- Fluent in English; additional languages a plus