Good Moose is an independent boutique Growth Marketing Agency based in New York, partnering with brands of all growth stages, from startups to established market leaders. We help brands to launch, grow, and scale sustainably. Our team combines hands-on media platform experience with high expertise across creative, analytics and retention. We leverage data to feed all our processes through measurement, automation, segmentation, attribution and incrementality feeding thoughtful, powerful, and efficient strategies that help brands to grow in a profitable way.
In this remote-first role, you'll be a part of a growing media team that primarily focuses on driving conversions and revenue, but also helps define a full-funnel marketing approach as needed for various clients. In this position, you will gain unparalleled exposure to the entire brand process, from pre-launch to scaling, and build extensive knowledge of best practices in the media industry. We are a dedicated team, passionate about the work we do, how we do it, and who we do it for, and we are looking for a Growth Manager (3-7 years of experience) to work and grow with us.
Responsibilities:
- Paid Media Management & Execution: Lead, oversee, and support best-in-class campaign setups, optimizations, creative strategy, reporting, and analysis, focusing on improving results across tactics for specific clients. You are comfortable stepping into the platform to support on setup, pacing/monitoring, and optimizations, and understand how these channels play into full funnel and omnichannel strategies. Using this knowledge, you can lead sales projections and influence monthly, quarterly, and annual planning with our client partners.
- Client Management: Serve as the main point of contact for our client partners. Effectively and efficiently manage day-to-day responsibilities and workflow of client deliverables internally and externally including building decks and client presentations. (This position offers the opportunity to engage and work directly with senior brand leadership to help identify and build exciting growth strategies.) You feel comfortable fielding media questions from a range of stakeholders, including executive, brand, and creative teams. Cross-Team Collaboration & Analysis: Manage the internal team on a day-to-day basis to ensure client deliverables and goals are thoroughly met and/or exceeded. Work with the internal analytics, creative, and ad ops teams and with our Partner Managers to define a testing agenda and analysis of KPIs in order to improve performance and deliver on revenue goals. Utilize analytics platforms to develop insights and action items intended to improve our clients’ performance. You will lead weekly, monthly, and ad hoc reporting.
- Strategic Thinking & Leadership: Continuously think outside of the box to improve performance through channel expansion, maximizing the value of other channels on paid media, and projections You are able to (and understand when to) wear many hats. For example, you can identify and recommend changes to websites and apps that could improve conversion rates and reduce friction on the customer journey. You’re always brainstorming new ways to improve cost per acquisition and revenue numbers for the brands with which you work. You are excited to lead testing to determine the best variables and tactics for performance.
Qualifications:
- Media Planning & Execution Experience (Paid Search / Paid Social): 3-7 years of digital media planning and buying management experience primarily focusing on setting up and optimizing paid search and paid social campaigns within Google and/or Facebook. (Additional platforms / channel experiences, including but not limited to ctv/ott, display, influencers, audio, etc. are a huge plus!) You have a holistic understanding of the marketing funnel.
- Client-Facing Capability: You are an exceptional communicator with an astute understanding of how internal brand teams work and how best to work with and build successful relationships with those team members. You have no problem leading meetings and building presentations from scratch.
- Analytical Ability: You have strong experience with data analytics. You have a clear understanding of how to read data in order to build insights and make recommendations. You are also able to understand how best to visualize and deliver those insights and recommendations to clients, based on what KPIs are most relevant to them and how they process and prefer information.
- Direct Response & Full Funnel Experience: You have a strong direct-response, conversion-focused background, driving relevant business results for clients. You also understand the importance of and application of brand awareness and top of funnel tactics. You have a thorough understanding of best-in-class practices for these tactics.
- Managing & Mentoring: You have a passion for mentoring junior team members and are invested in their growth.
- Attention to Detail & Organizational Skills: It is imperative to exhibit consistent attention to detail with sharp organizational skills for this role.
- Bonus: Understanding of Shopify, Looker, GA4, Rockerbox, Triple Whale, Northbeam, Measured, etc.
Compensation + Benefits:
We value our employees and provide a comprehensive benefits package to help support them holistically in the best way we can. We offer our employees:
- Health Care (Medical, Dental, Vision)
- HSA/FSA
- Paid Time Off and Company Paid Holidays
- Flex Fridays
- 401K Retirement Plan with Company Match
- Paid Parental Leave
- Commuter Benefits
- Dependent Care FSA
- Mental Health - TalkSpace Membership