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Wings Over

Growth Marketing Associate

united states / Posted
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Role:

Wings Over is seeking recent college graduates pursuing roles in Marketing, Business Administration, Communications, or a related field to be a Growth Marketing Associate in our 18-month Rotational Program. In this program, individuals will learn different Marketing roles within the QSR industry, with the potential to receive a promotion to a full-time position once his or her rotation is complete.

Key Responsibilities:

Work on high-impact projects tailored to the specific department you are assigned to during each cycle.

  • Guerrilla Marketing: Execute local store marketing including flyering, participating in local events to drum up awareness, and partnering with local organizations such as schools.
  • Experiential/Brand Marketing: Assist with new store openings and national experiential marketing campaigns; help plan and execute events.
  • Digital & Content Marketing: Help plan and execute social media and influencer events; develop and manage our social media content calendar; create social media content (capture and edit photos and videos for all social platforms, especially Tik Tok); and travel to film/capture content for new store openings, promotions and influencer events.
  • Data & Analytics: Provide a weekly summary, tracking, budget, and report of the week’s tasks; learn and understand the economics of each marketing channel.


Rotation:

18-month rotation will be heavy on travel for the first 12 months.

  • First 6 weeks - Operations and Local Store Marketing (LSM) training. Heavy LSM with overall brand marketing.
  • Month 1.5 - 9 - (7.5 months) - LSM guerrilla marketing (LOTS of TRAVEL!).
  • Month 10 - 12 - (3 months) - LSM events, social media (helping with social media around events and training on photography & videos), and training to understand broad social/paid ads strategy (LOTS of TRAVEL!).
  • Month 13 - 18 - (6 months) - Pure social media content creation and focus.


Ideal Candidate:

  • Education: Recent Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
  • Soft Skills: High adaptability, strong analytical and problem-solving skills, organizational skills, detail-oriented, and excellent cross-functional communication.
  • Technical Skills: Basic knowledge of social platforms (Instagram, Tik Tok), Content Management Systems, and CRM platforms.
  • Location: Home residence should be close to a corporate location, ideally: MA, OH, or PA (NY, CT, WI, or NC are also acceptable).
  • Other Skills: Willingness to Travel!


Compensation:

$62,000 per year

Wings Over is an Equal Opportunity Employer.