About Azets
Azets was formed in 2016, as a result of bringing leading-edge UK and Nordic business services companies together. For decades, we have provided business-critical support to thousands of clients throughout the UK and the Nordic region. Today, we are an international accounting, tax, advisory and business services company that delivers sustained outcomes for our clients. We are on a mission to help organisations of all shapes and sizes move forward with confidence.
Azets Group has over 9,000 people and supports some 100,000 clients across its network of 190+ offices in the UK, Ireland, Denmark, Finland, Norway, Sweden, Estonia and Romania. Its clients include enterprises, SMEs, large scale businesses, public sector organisations, and private clients, across multiple sectors. It generates revenues of approximately £740 million and has acquired more than 100 local providers since inception.
Azets’ client experience is based on delivering a highly personalised service through its local office network and proprietary digital workplace technology, Azets Cozone, a unique cloud-based portal. Azets Cozone offers SMEs a market-leading digital solution, with instant access to information about their business that simplifies workflows, increases operational productivity, and supports a more productive client relationship.
Azets is backed by two leading private equity investors: PAI, with its deep sector expertise in Business Services, and Hg, with its longstanding heritage in software and services investing. Both investors have a strong track record of partnering with management teams to rapidly scale businesses and create global industry leaders.
Azets has ambitious plans to become a £1.3 billion business by 2027 and move into at least one new European market within the next 12–18 months.
Purpose of Role
This role is a remote role, based anywhere in the Nordics or the UK. Although remote, you are very welcome to work from any of our offices as often as you would like/as often as suits you.
The Global Head of Integrated Campaigns will lead the strategy and development of multi-channel global marketing campaigns that span the customer lifecycle—from building brand awareness to capturing demand, through to retention and expansion.
The Group Head of Integrated Campaigns will collaborate closely with our growth and marketing teams across business units, developing engaging, creative and compelling content that supports outbound and inbound marketing. The role will establish and lead a global integrated campaign team responsible for developing campaigns and collateral that support new client acquisition and expansion campaigns.
Leadership Behaviours
Our leaders are accountable for shaping our culture, driving performance, and ensuring sustainable growth. Our leadership behaviours are the foundation of this, and as a leader, you are expected to uphold them:
- Communicate with clarity – Share information openly, listen actively, and create an inclusive environment where diverse perspectives are valued.
- Lead by example – Set and uphold high standards of professionalism, integrity, and ethical behaviour, inspiring others through actions, not just words.
- Do what’s right for the business – Adapt quickly to business challenges, make informed decisions, and balance commercial priorities with long-term strategic goals.
- Be creative – Encourage fresh thinking, challenge conventional approaches, and create a culture of continuous improvement and problem-solving.
- Keep your promises – Follow through on promises, hold ourselves and others accountable, and build trust through consistent, reliable leadership.
Key Responsibilities
Strategy Planning & Execution of Integrated Campaigns
- Design and deliver integrated marketing campaigns across multiple channels and geographies.
- Align campaigns with business priorities and growth targets across regions.
- Use data-led strategies, including customer insights, market trends and other data sources, to develop campaigns that will resonate with the market.
- Define buyer personas and customer journeys, ensuring campaigns and content support the buyer journey.
Cross-Functional Collaboration
- Partner with key stakeholders across group functions, business units, and brands to identify campaign opportunities.
- Work closely with regional sales and marketing teams to ensure alignment.
- Collaborate with internal teams and external agencies to deliver campaigns.
- Build campaign playbooks / “campaigns in a box” that can be tailored to local markets.
- Lead a global campaign strategy while enabling regions to adapt content and tactics to their markets.
Campaign Management & Optimisation
- Manage the full lifecycle of campaigns – from ideation and planning, to execution, performance tracking, and reporting.
- Ensure campaign deliverables are on time, on brand, and on budget.
- Support business units and regional teams to fully leverage campaign plans and collateral.
- Use data and analytics to track campaign performance, identify areas for improvement, and optimise strategies.
Stakeholder Alignment
- Ensure enablement and alignment on campaigns at an international and regional level.
- Provide clear, regular reporting and updates to senior stakeholders, ensuring transparency and strategic alignment.
- Work closely with international and regional growth leadership teams to align on key global campaigns.
Budget Management & ROI
- Oversee campaign budgets and ensure cost-efficiency.
- Work with internal teams and external agencies to ensure campaigns meet KPIs and deliver strong ROI.
Leadership & Team Management
- Lead and develop a high-performing team of campaign and marketing professionals.
- Foster a culture of creativity, accountability, innovation, and continuous learning.
Brand Messaging
- Ensure consistent tone of voice and visual identity across all campaign assets and touchpoints.
Innovation & Continuous Improvement
- Stay current on marketing trends, tools, and best practices.
Key Measurements of Success
- Campaign engagement and conversion rates
- Contribution to pipeline and revenue growth
- Marketing-generated and influenced leads
- Adoption of campaign materials
- Brand awareness and perception uplift
- Budget adherence and campaign ROI
Person Specification
- Strategic Thinking & Analytical Skills – Ability to develop and implement effective marketing strategies, analyse data, and make data-driven decisions.
- Cross-Functional Collaboration – Proven ability to work effectively with cross-functional teams and external partners.
- Leadership & Communication – Strong leadership and communication skills, with the ability to inspire and motivate teams.
- Project Management – Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Marketing Knowledge – Deep understanding of marketing principles, channels, and tactics.
- Analytical Mindset – Ability to analyse campaign data, identify trends, and provide actionable insights.
- Creative & Innovative Thinking – Ability to develop innovative and engaging marketing campaigns.
- Budget Management – Proven ability to manage and track budgets effectively.
- Familiarity with Marketing Tools – Experience with marketing automation tools, CRM systems, and analytics platforms.
- Hands-on, Self-Starter – Ability to work independently and demonstrate personal impact whilst building the right team structure.
Apply today!
If you’re a strategic, data-driven marketing leader with a passion for building high-impact campaigns and leading teams to success, we’d love to hear from you.
Join us at Azets and be part of a fast-growing, innovative business where your ideas, leadership and creativity will shape the future of our global marketing strategy.
Apply now to play a pivotal role in driving growth, enhancing our brand, and delivering real value to clients across Europe.