We’re looking for a GEO Specialist to improve and maintain visibility in both AI-driven discovery platforms for Promptwatch
In this role, you’ll combine classic SEO fundamentals with a new GEO mindset: analyzing how AI systems interpret content, identifying gaps in brand visibility across AI answers, and translating insights into concrete optimization strategies.
What you’ll do
- Monitor and improve Promptwatch’s visibility across AI-driven discovery platforms (e.g. ChatGPT, Perplexity, Claude, Google AI Overviews)
- Analyze how AI systems interpret, retrieve, and cite content across different prompt types and user intents
- Identify gaps in brand, product, and feature visibility within AI-generated answers
- Translate GEO insights into concrete content and technical optimization strategies
- Work hands-on with Promptwatch data (prompt monitoring, citations, content gaps, crawler insights) to drive measurable impact
- Optimize existing content for AI readability, authority signals, and retrieval likelihood
- Develop new content frameworks tailored to AI Search behavior (entity coverage, structured answers, source alignment)
- Collaborate closely with product and marketing to test, validate, and iterate GEO hypotheses
- Track GEO performance over time and report on impact to visibility, citations, and downstream traffic
- Stay ahead of emerging AI Search patterns and evolving ranking / retrieval mechanisms
What makes this role different
- You’re not optimizing for blue links, but for answers
- Success is measured in AI visibility, citations, and inclusion — not just rankings
- You’ll help define GEO best practices, not just execute them
Compensation
Salary: €50,000 – €70,000 (depending on experience)
Perks: Great office location, team off-sites, company and team sports activities
Do you see yourself thriving and growing in this role? Apply now and join us in shaping the future of AI Search.