This role focuses on designing and executing a comprehensive 90-day LinkedIn launch strategy for a new leadership book aimed at executives. The successful candidate will collaborate directly with the author to build visibility, credibility, and engagement around the book’s release. The position requires a strategic thinker with a strong grasp of LinkedIn content marketing, excellent writing skills, and the ability to repurpose book material into compelling posts and articles. The contract is part-time, remote, and spans 8–12 weeks, offering flexibility and the opportunity to shape a high-impact campaign for a thought leadership publication.
Deliverables
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Deliverables
- Develop and implement a tailored 90-day LinkedIn launch plan for the book
- Ghostwrite LinkedIn posts, carousels, and articles in a CEO-level voice
- Repurpose book content into engaging social media formats
- Manage posting cadence and content calendar
- Coordinate outreach to influencers, communities, and relevant networks
- Support efforts to drive reviews, preorders, and overall launch visibility
- Provide weekly progress updates and adjust strategy as needed
- Proven experience managing LinkedIn campaigns for executives, authors, or thought leaders
- Strong copywriting and content repurposing skills, especially for B2B audiences
- Demonstrated success in book launches or B2B content strategy
- Ability to write in a professional, candid, and authoritative tone
- Familiarity with influencer outreach and community engagement on LinkedIn
- Excellent organizational and project management abilities
- Comfortable working remotely with flexible hours and regular check-ins
- Availability for an 8–12 week contract, part-time
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.