Company Description
Brackett partners with mid-market B2B companies to transform strategic uncertainty into actionable results using AI-powered customer intelligence and hands-on execution. The company specializes in revenue clarity, market positioning, growth acceleration, customer experience optimization, and M&A advisory. With a focus on delivering measurable outcomes and distinctive branding, Brackett serves industries including Healthcare, Pharmaceutical, Financial Services, B2B Technology, Consumer & Retail, and Hospitality. Engaging senior leaders directly in the process, Brackett adapts its proprietary analytics and methodology to evolving market needs. Headquartered in Plymouth, MN, the firm's approach is rooted in clarity, execution, and impactful results.
Fractional Chief Marketing Officer
Role Summary
The Fractional Chief Marketing Officer is the senior marketing operator who steps into under-led, fragmented, or underperforming marketing environments and builds clarity, discipline, and growth momentum. This role aligns brand, positioning, demand generation, go-to-market strategy, and team performance to measurable business outcomes.
Ideal Candidate Profile
The ideal candidate is a former Fortune 1000 marketing executive and/or PE-backed company officer who has led marketing inside operating companies with accountability for brand strategy, demand generation, customer insight, team leadership, and commercial impact. This should be a builder and operator, not simply an advisor.
Core Responsibilities
• Lead brand strategy, market positioning, and go-to-market planning for client organizations.
• Align marketing strategy to business objectives, revenue priorities, and sales effectiveness.
• Guide demand generation, customer insight, KPI ownership, channel priorities, and marketing team performance.
• Improve marketing operating rhythm, decision-making, and accountability across internal teams and external partners.
• Translate customer and market intelligence into differentiated messaging and growth-oriented marketing strategy.
What Success Looks Like
Success looks like clearer market positioning, stronger demand quality, tighter sales and marketing alignment, more effective KPI visibility, and a marketing function that contributes meaningfully to growth rather than operating as a disconnected service layer.
Preferred Experience
Preferred backgrounds include former CMOs, SVP/VP Marketing leaders, business unit marketing heads, or commercial marketing executives from healthcare, medtech, B2B technology, professional services, manufacturing, or PE-backed organizations.
Leadership Traits
- Strategic range, executive presence, storytelling strength, customer empathy, KPI discipline, leadership credibility, and the ability to connect high-level strategy with execution realities.