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Founding Performance Marketing Manager

Stockholm

• Remote OK (CET/ET)
• Full-time
  
  

Why this role exists. Stilla has a product that customers love and a growing base of teams who adopt it bottom-up. We need someone to turn that momentum into a predictable engine: owning performance marketing end to end and generating the sales leads and pipeline that fuel our growth.

What you’ll own. From first impression to qualified lead, you run paid acquisition, demand generation, and the experiments that compound into pipeline.

Responsibilities

• Performance marketing. Own paid channels end to end across Google, LinkedIn, Meta, and emerging channels. Plan budgets, build campaigns, manage bids, and optimize for cost-efficient growth.
• Pipeline generation.You’re measured on leads and pipeline, not impressions. Build the demand-gen motion that fills the funnel with qualified opportunities and feeds the sales team.
• Experimentation.Run a constant cadence of tests across creative, copy, targeting, and landing pages. Kill what doesn’t work, double down on what does.
• Landing pages & conversion. Build and iterate on landing pages, optimize conversion paths, and own the full journey from ad click to signup or booked demo.
• Measurement & attribution.Set up clean tracking, attribution, and dashboards. Know your CAC, payback, and pipeline contribution cold — and report on them clearly.
• Cross-functional collaboration. Partner with sales to align on lead quality and handoff, and with product to sharpen positioning and messaging that converts.
• AI-powered workflows. Use AI tools daily to automate research, creative production, copy, and reporting, so you move faster than a traditional marketing team.
  
  

You’ll thrive in this role if below resonates

• 4+ years in performance marketing or growth, ideally at a B2B SaaS company
• Proven track record of generating pipeline and hitting CAC/lead targets in a fast-paced, high-growth setting
• Hands-on operator who builds campaigns yourself, not just briefs an agency
• Fluent in the numbers: attribution, funnel metrics, CAC, payback, LTV
• Strong creative instincts and an exceptional eye for copy and messaging
• First-principles thinker who rolls up their sleeves. You don’t wait for playbooks. You write them
• Obsessed with AI and how it’s reshaping how teams work. You’re using the products, not just reading the press releases
  
  

This role is probably not for you if you

• Prefer to manage agencies and contractors rather than run campaigns yourself
• Are looking for an immediate manager role as a next step in your career
• Care more about brand awareness metrics than pipeline and revenue
• Don’t believe that the best thing you can do for your career is becoming AI fluent immediately
  
  

What you get

• Founding team member of a company with exceptional product-market fit
• Marketing an AI product in arguably the hottest startup category right now
• Direct access to CEO and co-founder
• A very experienced team who’s done it before, each team member either an ex-founder, staff/principal engineer or a founding team member of a previous startup
• Backed by top tier investors including General Catalyst. Based in our Stockholm office
• Meaningful equity at the inflection point — you join as we go from working product to scaled business
  
  

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Or email us directly at [email protected]