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99Commerce

DTC Ecommerce Copywriter

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About 99Commerce

 

99Commerce is a performance-driven eCommerce brand-building company operating across fashion, health, beauty, and lifestyle verticals. Words are weapons in our arsenal — and we only work with copywriters who know how to use them with precision and impact.

 

The Opportunity

 

We are building a specialist talent pool of Direct Response Copywriters with proven expertise in competitive eCommerce verticals. This is not a generalist writing role. We need elite copy professionals who understand how to engineer measurable sales outcomes through persuasive, psychologically sharp content — from VSLs to advertorials to paid social ads.

 

Join our roster and you'll be engaged for project-based contracts where the quality of your copy directly fuels campaign performance.

 

What Your Projects Will Involve

 

1. Video Sales Letters (VSLs) & Video Scripts

 

  • Write compelling long-form scripts (10+ minutes) structured around PAS, AIDA, or equivalent DR frameworks
  • Craft high-converting short-form video scripts (15–60 seconds) for TikTok and Reels with strong hooks and clear CTAs

 

2. Paid Advertising Copy (Short & Long Form)

 

  • Develop short-form ad copy (headlines, primary text, descriptions) for Facebook and Instagram that maximises CTR and CVR
  • Write long-form grip ads that tell a complete story, overcome objections, and drive an immediate purchase decision

 

3. Advertorials & Pre-Sale Pages

 

  • Write native-style articles that blend editorial credibility with salesmanship, warming prospects for conversion
  • Apply deep knowledge of advertorial structure and health/beauty compliance standards

 

4. Niche-Specific Content

 

  • Health & Wellness: compliance-aware copy with clinical credibility and emotional resonance
  • Beauty & Skincare: ingredient-focused, aspirational, results-driven language
  • Fashion & Apparel: brand-ethos-to-purchase copy that captures style, quality, and seasonal urgency

 

What We're Looking For

 

  • 2+ years of demonstrable Direct Response Copywriting experience for eCommerce brands
  • Strong portfolio containing VSLs, advertorials, and high-converting paid social ad examples
  • Deep command of DR principles: AIDA, PAS, emotional triggers, scarcity, social proof
  • Ability to research products and audiences thoroughly to identify core pain points and unique selling propositions
  • Exceptional range — from punchy headlines to long-form persuasive narratives
  • Solid understanding of FDA/FTC compliance guidelines for health and beauty claims
  • Reliable, deadline-driven, and a proactive communicator

 

Skills

 

  • Direct Response writing frameworks (AIDA, PAS, and beyond)
  • VSL and video script writing
  • Advertorial and pre-sale page construction
  • Short and long-form paid social ad copy
  • Audience and product research
  • Regulatory compliance for health/beauty copy


The Engagement Model

 

  • Contract-First: Remote Independent Contractor via a direct Statement of Work (SOW)
  • Competitive Rates: Determined per SOW based on experience, niche expertise, and project scope